As the ball drops on December 31st, make sure your media strategies are stacked with timely resolutions to make the most of 2017. Read More...
View articleWith 677 entries from 343 companies across 27 categories, ClickZ and Search Engine Watch’s inaugural mobile reader survey has been compiled and is now...
View articleOnce signed into law, the BOTS Act will make it illegal for ticket resellers to use automated software to purchase tickets for events with seating cap...
View articleDigital has quite forcefully overturned the entire media industry, causing even the most traditional companies to adapt or be left behind. Read More...
View articleYik Yak's struggles are evidence of just how hard it is to sustain and grow a social platform. Read More...
View articleThis year, 154 million consumers shopped over the long holiday weekend, an increase of 3 million from last year Read More...
View articleThanksgiving itself has now emerged as an important shopping day, and with Cyber Monday, Cyber Week and even Small Business Saturday all competing wit...
View articleEmotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How ca...
View articleWith social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brand...
View articleDigital (and in our case search and content) data holds the keys to marketing success. Read More...
View articleTime is running out to feature your company in our inaugural Mobile Vendor Reader Survey. Read More...
View articleHere are five proven list building strategies that you can employ in 2017 -- each backed up with case studies and research: Read More...
View articleBrands have been upping their investments in new ad products from popular social media services, but are they getting their money's worth? Read More...
View articleBlack Friday is here, but just how important is the day that has historically been the most watched of the holiday shopping season? Read More...
View articleHappy Thanksgiving from all of us here at ClickZ and Search Engine Watch Read More...
View articleEarly mobile video ads were ugly, glitchy and impractical. They were slow-to-load, pushing 3G network technology to the max. Read More...
View articleWhile it typically conjures up images of consumers clamoring for deals on big ticket items, American retailer Walgreens is hoping that this year it ca...
View articleMove over humans. When it comes time to promote their products and services, more and more brands are turning to social media influencers who have fur...
View articleIn March, LinkedIn launched Sponsored InMail, an ad solution that allows marketers to send promotional messages to the InMail inboxes of LinkedIn user...
View articleBlack Friday and Cyber Monday are right around the corner, but the world's biggest online shopping event, Singles' Day, occurred last Friday, November...
View articleThe 2016 US presidential election was one for the ages. Read More...
View articleFacebook Messenger was the fastest growing app of 2015 and this year, as many expected, Facebook moved to monetize the messaging app, which now has mo...
View articleElection 2016 is over and Republican presidential nominee Donald Trump claimed the presidency in a victory that most pollsters didn’t see coming...
View articleWhen Amazon Echo launched in 2014, some questioned its utility. Fast forward to 2016 and awareness of Echo, which can now be used to order physical an...
View articleBy some estimates, Google and Facebook are capturing upwards of 80% of every new dollar spent on digital advertising, but with the pool of dollars spe...
View articleMobile devices currently account for more than half of all internet use on a global level, and yet, many websites are still not mobile-friendly. Even ...
View articleGoogle’s Accelerated Mobile Pages (AMP) initiative has gained significant traction in the past 12 months, and high-profile publishers such as Th...
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