The Year Ahead: Top Resolutions for Digital Advertisers
Ad Industry Metrics

The Year Ahead: Top Resolutions for Digital Advertisers

7y Chad Bronstein

The Year Ahead: Top Resolutions for Digital Advert...

As the ball drops on December 31st, make sure your media strategies are stacked with timely resolutions to make the most of 2017. Read More...

View article
Mobile Reader Survey: Voting Now Open!
Events

Mobile Reader Survey: Voting Now Open!

7y Sam Lawson

Mobile Reader Survey: Voting Now Open!

With 677 entries from 343 companies across 27 categories, ClickZ and Search Engine Watch’s inaugural mobile reader survey has been compiled and is now...

View article
The BOTS Act could help ticket sellers improve customer experience
Ecommerce

The BOTS Act could help ticket sellers improve customer experience

7y Al Roberts

The BOTS Act could help ticket sellers improve cus...

Once signed into law, the BOTS Act will make it illegal for ticket resellers to use automated software to purchase tickets for events with seating cap...

View article
Get the latest analysis and reports delivered to your inbox daily
First Party Data is Integral to Breathing New Life Into TV
Analytics

First Party Data is Integral to Breathing New Life Into TV

7y Erin Madorsky

First Party Data is Integral to Breathing New Life...

Digital has quite forcefully overturned the entire media industry, causing even the most traditional companies to adapt or be left behind. Read More...

View article
Yik Yak's decline shows why Facebook is capturing social ad dollars
Media

Yik Yak's decline shows why Facebook is capturing social ad dollars

7y Al Roberts

Yik Yak's decline shows why Facebook is capturing ...

Yik Yak's struggles are evidence of just how hard it is to sustain and grow a social platform. Read More...

View article
Why Black Friday won’t be going anywhere for a while
Ecommerce

Why Black Friday won’t be going anywhere for a while

7y Robyn Croll

Why Black Friday won’t be going anywhere for a whi...

This year, 154 million consumers shopped over the long holiday weekend, an increase of 3 million from last year Read More...

View article
From Black Friday to Cyber Week: Winter Holiday 2016 Ad Trends
Acquisition

From Black Friday to Cyber Week: Winter Holiday 2016 Ad Trends

7y Jon Swallen

From Black Friday to Cyber Week: Winter Holiday 20...

Thanksgiving itself has now emerged as an important shopping day, and with Cyber Monday, Cyber Week and even Small Business Saturday all competing wit...

View article
How neuroscience can help increase engagement with mobile users
Media

How neuroscience can help increase engagement with mobile users

7y Tereza Litsa

How neuroscience can help increase engagement with...

Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How ca...

View article
10 mistakes businesses and brands make with social media
Media

10 mistakes businesses and brands make with social media

7y Bob Cargill

10 mistakes businesses and brands make with social...

With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brand...

View article
2017: The Year of Machine Learning, Intelligent Content and Experiences
Media

2017: The Year of Machine Learning, Intelligent Content and Experiences

7y Jim Yu

2017: The Year of Machine Learning, Intelligent Co...

Digital (and in our case search and content) data holds the keys to marketing success. Read More...

View article
Last chance to feature in our mobile vendor reader survey
Marketing

Last chance to feature in our mobile vendor reader survey

7y Sam Lawson

Last chance to feature in our mobile vendor reader...

Time is running out to feature your company in our inaugural Mobile Vendor Reader Survey. Read More...

View article
5 Proven List Building Strategies to Employ in 2017
Media

5 Proven List Building Strategies to Employ in 2017

7y John Stevens

5 Proven List Building Strategies to Employ in 201...

Here are five proven list building strategies that you can employ in 2017 -- each backed up with case studies and research: Read More...

View article
Can sub-three second video ad views deliver results?
Media

Can sub-three second video ad views deliver results?

7y Al Roberts

Can sub-three second video ad views deliver result...

Brands have been upping their investments in new ad products from popular social media services, but are they getting their money's worth? Read More...

View article
How important is Black Friday?
Data insights

How important is Black Friday?

7y Al Roberts

How important is Black Friday?

Black Friday is here, but just how important is the day that has historically been the most watched of the holiday shopping season? Read More...

View article
Happy Thanksgiving from the ClickZ and Search Engine Watch team
Media

Happy Thanksgiving from the ClickZ and Search Engine Watch team

7y Christopher Ratcliff

Happy Thanksgiving from the ClickZ and Search Engi...

Happy Thanksgiving from all of us here at ClickZ and Search Engine Watch Read More...

View article
How to maximise the potential of video ads
Media

How to maximise the potential of video ads

7y Mark Rosner

How to maximise the potential of video ads

Early mobile video ads were ugly, glitchy and impractical. They were slow-to-load, pushing 3G network technology to the max. Read More...

View article
Walgreens turns to Pinterest video ads to promote "small gifting"
Acquisition

Walgreens turns to Pinterest video ads to promote "small gifting"

7y Al Roberts

Walgreens turns to Pinterest video ads to promote ...

While it typically conjures up images of consumers clamoring for deals on big ticket items, American retailer Walgreens is hoping that this year it ca...

View article
The inevitable rise of pet influencers
Media

The inevitable rise of pet influencers

7y Al Roberts

The inevitable rise of pet influencers

Move over humans. When it comes time to promote their products and services, more and more brands are turning to social media influencers who have fur...

View article
LinkedIn Sponsored InMail goes self-serve
Email

LinkedIn Sponsored InMail goes self-serve

7y Al Roberts

LinkedIn Sponsored InMail goes self-serve

In March, LinkedIn launched Sponsored InMail, an ad solution that allows marketers to send promotional messages to the InMail inboxes of LinkedIn user...

View article
Alibaba racks up $17.8 billion in Singles' Day sales
Data insights

Alibaba racks up $17.8 billion in Singles' Day sales

7y Al Roberts

Alibaba racks up $17.8 billion in Singles' Day sal...

Black Friday and Cyber Monday are right around the corner, but the world's biggest online shopping event, Singles' Day, occurred last Friday, November...

View article
Grubhub sparks social media controversy with CEO's post-election letter
Media

Grubhub sparks social media controversy with CEO's post-election letter

7y Al Roberts

Grubhub sparks social media controversy with CEO's...

The 2016 US presidential election was one for the ages. Read More...

View article
Facebook opens Messenger sponsored messages to all advertisers
Media

Facebook opens Messenger sponsored messages to all advertisers

7y Al Roberts

Facebook opens Messenger sponsored messages to all...

Facebook Messenger was the fastest growing app of 2015 and this year, as many expected, Facebook moved to monetize the messaging app, which now has mo...

View article
Donald Trump is the first earned media president
Media

Donald Trump is the first earned media president

7y Al Roberts

Donald Trump is the first earned media president

Election 2016 is over and Republican presidential nominee Donald Trump claimed the presidency in a victory that most pollsters didn’t see coming...

View article
Is Staples' Watson-powered Easy System the future of B2B sales?
Ecommerce

Is Staples' Watson-powered Easy System the future of B2B sales?

7y Al Roberts

Is Staples' Watson-powered Easy System the future ...

When Amazon Echo launched in 2014, some questioned its utility. Fast forward to 2016 and awareness of Echo, which can now be used to order physical an...

View article
Facebook is bringing its Audience Network to TV
Media

Facebook is bringing its Audience Network to TV

7y Al Roberts

Facebook is bringing its Audience Network to TV

By some estimates, Google and Facebook are capturing upwards of 80% of every new dollar spent on digital advertising, but with the pool of dollars spe...

View article
Three reasons you might not need Google AMP after all
Disruptive MarTech

Three reasons you might not need Google AMP after all

7y Ben Jacobson

Three reasons you might not need Google AMP after ...

Mobile devices currently account for more than half of all internet use on a global level, and yet, many websites are still not mobile-friendly. Even ...

View article
Publishers struggle with AMP page monetization
Display Advertising

Publishers struggle with AMP page monetization

7y Al Roberts

Publishers struggle with AMP page monetization

Google’s Accelerated Mobile Pages (AMP) initiative has gained significant traction in the past 12 months, and high-profile publishers such as Th...

View article