Twitter is increasingly focused on the customer service uses of its service, and many brands, like Southwest, are investing heavily in their Twitter c...
View articleAccording to Facebook, more than 450 million of its members visit groups on its social network where individuals buy and sell goods, and now Facebook ...
View articleYesterday, Amazon announced an update to its community guidelines that will put an end to incentivized reviews for products other than books. Accordin...
View articleA lot of cool stuff is happening with email today. As an email marketer doing your job day in and day out, you probably wonder, “When do I get t...
View articleConsumer trust in brands is at an all time low. Research from Young & Rubicam and Edelman has identified a major decline in trust over the last 20...
View articleDespite rumors to the contrary, it’ll cost you if you want to run a successful social media program. It’ll cost you both time and money, not to mentio...
View articleDespite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular online...
View articleAmazon prides itself on being the most “customer-centric” company in the world, but according to investigative journalism non-profit ProPu...
View articleLife is about to get a whole lot better for email marketers and designers. That’s because Google recently announced that by the end of this mont...
View articleHaving lost ground to rivals like Facebook, Instagram and Snapchat, Twitter has been investing heavily in live streaming, and one of its markets of pr...
View articleElection 2016 is already like no presidential race before it, and one of the most striking aspects of this year’s race is the disparity between ...
View articleCan Snapchat make tech-enabled glasses cool? It’s going to try. Last week, it was revealed that the company behind the ascendant social app part...
View articleAfter a couple of years waiting, and various algorithm fluctuations described as ‘normal turbulence’, Google has finally confirmed today t...
View articleFacebook Custom and Lookalike Audiences are two of the most powerful tools in a social media marketer’s tool kit, and it’s no surprise tha...
View articleA new organization, The Coalition for Better Ads, has been launched to “leverage consumer insights and cross-industry expertise to develop and i...
View articleSocial media has become an increasingly important channel for customer service over the years, and Twitter in particular is one of the social platform...
View articleIdentity and verification (ID&V) are two closely linked concepts that play an increasingly critical role in consumers’ day-to-day lives. Identific...
View articleA tale of two approaches: 1. let customers choose between mobile web and app; 2. block the mobile web service, to force app downloads. Read More...
View articleAdblock Plus, one of the most popular ad blocking add-ons for browsers, is getting into the ad business with the launch of a new marketplace that allo...
View articleWhile many have argued for years that digital video advertising should not and will not resemble television advertising, it looks like publishers, adv...
View articlePublishers are scrambling to produce more digital video content to meet advertiser demand for video ad inventory, and some are even turning to automat...
View articleJournalists are generally quite confident and they know what they need from a story, and often how to get it. That can be intimidating, and immediatel...
View articleUbamarket is a new app which aims to help customers to plan their supermarket shopping trips based on the location of items on their shopping list. U...
View articleA Google My Business profile is essential for local SEO. It’s free to set up and will enable you to appear in local search results for queries specifi...
View articleSocial media introduced a brand new world of advertising to brands and many have benefitted from this affordable and highly targeted solution. Faceboo...
View articleThe terms that customers type into your site search function can help you to gain an understanding of user behaviour and can be used to optimise your ...
View articleEarlier this month, Facebook rolled out a code to bypass Adblock Plus, a browser extension that allows users to block tracking, banner ads, pop-ups, a...
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