No matter your industry, field, career, day-to-day responsibilities, or duties, communication is integral to your success. This is particularly true ...
View articleGoogle has made some significant changes to the SERPs by rolling out AMP (Accelerated Mobile Pages) for ecommerce. As of the August 22, the AMP proje...
View articleThis week, Jeremy Corbyn took to Facebook Live to announce the launch of The Digital Democracy Manifesto – a key policy announcement in his bid to be...
View articleI’m not going to lie. I get it. I really do get it. As someone who earned a livelihood for many years writing copy almost exclusively for direct mail ...
View articleLast year, Google changed its algorithm to favor mobile-friendly sites. The change was dubbed Mobilegeddon as it threatened businesses that had not bu...
View articleThere is an email capability that is extremely useful to professional email marketers but which goes largely unrecognized and unused. It’s called tagg...
View articleAutomation is the number one area for email innovation and focus in 2016 according to this year’s Email Marketing Industry Census. However, achieving...
View articleMarketers' spending on social media has tripled in the past seven years but falls way short of where marketers expected it to be when they peered into...
View articleAdvertisers have been flocking to Snapchat, which now has more daily users than Twitter and is increasingly seen as perhaps the biggest threat to Face...
View articleHeader bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from...
View articleYouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, lin...
View articleFew digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the pre...
View articleThe website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, those visitors...
View articleAlthough Facebook now generates upwards of 80% of its revenue from mobile ads, the world’s largest social network isn’t waving the white f...
View articleElection 2016 features a presidential candidate like no other. Donald Trump, the Republican nominee, has more than 30 million followers across all of ...
View articleTwitter is struggling to keep up with rivals like Facebook and Snapchat, and embracing live sports streaming in an effort to differentiate itself and ...
View articleIf you’ve ever used Schema.org to mark up your webpages, you’ll know it’s a great way to help search engines interpret your content and create more re...
View articleJason John is Chief Marketing Officer, Digital for Publishers Clearing House, a role in which he is responsible for the development and execution of o...
View articleTwitter is in trouble. Despite the fact that it’s still one of the most visible names in social media, the company’s user growth has large...
View articleReddit might not be top-of-mind for social marketers, but the “front page of the internet” is one of the most popular sites on the web and...
View articleHey wannabe poets who are too lazy to actually write anything down or think of a decent rhyme for zenith*, I have the perfect online tool for you… Rea...
View articleHow can digital banking teams offer mobile banking services that exceed customer needs and expectations? This was a key theme addressed by researchers...
View articleTwitter has announced it will now let any of its users apply for the much sought after blue badge of verification. Read More...
View articleWe talk a lot about content. How to make it, what makes it work, how to measure it’s effects, if there’s too much of it and more. The fact that we’re ...
View articleThat didn’t take long. With usage soaring and brands jumping to capitalize on the popularity of Pokémon Go, the CEO of Niantic, the company that...
View articleBrands beware: the Federal Trade Commission (FTC) takes its rules around disclosure in influencer marketing campaigns seriously and will target compan...
View articleSnapchat is arguably one of the most important social channels for marketers today, and it could even pose a long-term threat to Facebook’s soci...
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