The display network can be inconsistent - so when deciding which sites you shouldn't serve, it's important to focus on performance, brand match, and the placement's content and audience.
Google AdWords and Bing Ads tools like Auction Insights, Ad Preview Tool and Keyword Planner keep search marketers ahead of the curve with regard to their pay-per-click campaigns.
Augmented reality is moving from a novelty to an expected experience to enhance user engagement and to make informed decisions. Here are tips to boost your success.
A Bing product called Broad Match, a method of query-keyword matching, promises to get marketers more conversions and ensure they lose less clicks, while reaching a wider audience.
The image-sharing platform has streamlined its search capability, in addition to adding trending topics and a spellcheck feature.
Brands like Google and Amazon have plans to launch their own dot brands in the next two years. More marketers should follow their lead as social and search become more connected.
Google and Yahoo might be staple search engines in the West, but for consumers in markets like Japan and China there are a plethora of other options.
Today's consumers are savvy online shoppers and won't bother with websites they don't find user-friendly or don't trust.
California, New York, and Florida among locations to be covered by cars in coming weeks.
In the lead up to his presentation at ClickZ Live Toronto, Finhas Jhaveri, Manager of Digital & Cultural Marketing at Allstate Insurance Canada chats to us about PPC best practices.