Though some search marketers think bidding on branded keywords hurts your traffic, doing so ultimately results in more clicks for you - and less for your competitors.
Google is going to hop on the buy button bandwagon, but will the tech giant be able to become an online marketplace like Amazon?
How retailers can come out on top in the changing world of search.
There is no excuse not to have good mobile strategies in place in order to succeed in today's mobile economy.
Recent studies by Forrester show that most brands fail to adequately invest in mobile. However, brands that allocate the correct budget can see exception returns on mobile investment.
With Google now favoring mobile-friendly websites, Navneet Kaushal offers these 10 tips to make sure your website is up to speed.
Besides "Mobilegeddon," there's another mobile change from Google that no one is paying much attention to.
Nearly two months after its announcement, Google has changed its algorithm to favor mobile-friendly sites. Brands like Ryanair and American Apparel are already suffering in the search rankings.
Foreign brands can take tips from popular local Chinese companies when choosing a domain name for their China strategy.
A comparison between the search results for Yahoo Japan and Google Japan reinforces the keyword targeting opportunities for SEO.