Five years ago, in April 2011, Zappos’ market share in Google was more than three times as large as Nordstrom‘s. Today, Nordstrom ... read more
Content marketing and SEO should work together to get the best from both disciplines. Here are eight ways in which they can complement each other.
Google has this week revealed its annual report on how it has policed the internet over the last 12 months. Or at ... read more
How can your email campaigns get an 88% open rate and a 68% click-through rate? There’s only one way I know: build ... read more
In previous ClickZChat sessions we’ve largely covered content and platforms, but seeing as it’s a Twitter event held by both ClickZ AND ... read more
If you’re an automaker or car dealer, 2016 should be a good year for sales. Intensive research conducted by my data scientist ... read more
The way consumers search online has changed dramatically, but the ranking tools have yet to adapt to the search behavior of today’s consumer.
Last Friday at a packed-out Brighton SEO conference, expert local search consultant Greg Gifford delivered a fast and furious presentation on the secrets ... read more
Google’s official slogan is “Don’t Be Evil”, but it’s long been rumoured that the company has a second, internal motto that they ... read more
A report by Ofcom has found that just 60% of adults can realise that PPC ads in search results are in fact ... read more