The third part of our of mobile local search series examines searches for tradesmen (paid and unpaid results) and the various trials and betas Google is running in California, USA with locksmiths, plumbers, handymen, electricians et al.
Google’s Accelerated Mobile Pages (AMP) initiative has gained significant traction in the past 12 months, and high-profile publishers such as The New ... read more
There has been an increase of 20% in the YoY growth of Google search ad spending in Q3 2016, while paid search ... read more
Halloween in the digital age involves a significant amount of searching until the right costume is picked. So what can we learn ... read more
It’s getting harder and harder to market yourself as an SEO professional. Here are 10 personal SEO brands to learn from. SEO ... read more
Today we’re going to take a look at the basic building block of not just SEO, but your very web presence itself: ... read more
For better or worse, Google My Business (GMB) and Knowledge Graph (KG) are transforming mobile local search. It pays to watch the areas of innovation, such as hotels, restaurants and movies as these signal Google’s intentions.
Click-through rates for a business website fall with its position in organic search results. But what is the effect when organic results are pushed further and further off screen by paid ads, Google My Business listings and Knowledge Graph?
In a deal that one observer called “the saddest $5 billion deal in tech history,” Yahoo agree to sell itself to telecommunications giant ... read more
We don’t generally think of paid search as a great channel for personalisation, but increasingly, it's becoming one.
The marketing world has witnessed a huge explosion of popularity around live video over the past few years. But if you’re considering integrating live video into your brand’s marketing strategy, where and how should you go about it? Here are are some points to bear in mind.
Snapchat recently announced the launch of Snap Map, a new feature that could become very useful among brands looking for new ways to benefit from location marketing.
When talking about the huge disruption that is taking place in retail markets today, Amazon is often singled out as the culprit. But Amazon’s success isn’t simply the result of the company’s scale and pricing power. In a growing number of markets, it’s becoming clear that Amazon is managing to fundamentally reshape customer experiences.
Despite the Digital Marketing Association noting that 77% of brands believe real-time personalization of their marketing is crucial, a whopping 60% still struggle to do it. In this article, I look at why this is, and how a Customer Data Platform can help.
