If you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right content to engage the audience at different points of the consumer purchase journey.
It’s easy to create a landing page to promote a product, or a service, but is it really conveying your message to ... read more
China will introduce far reaching online advertising regulations from September 1. These are expected to impact all digital marketing channels from search and ecommerce to social media.
Attracting clicks on your ads is just the first part. A great landing page is essential to any PPC strategy. You then need ... read more
Google’s dominance of the search market looks set to continue for the foreseeable future, but there are many who would like a real ... read more
This week’s EU referendum has produced a lot of debate of course, but it’s also become a major online betting event. The value ... read more
Google is on course to make more than $70bn in revenue this year, and much of that number will be generated by its insanely successful ... read more
It is well-known that in order to get a good return on investment in terms of marketing, online retailers need to be ... read more
In previous ClickZChat sessions we’ve largely covered content and platforms, but seeing as it’s a Twitter event held by both ClickZ AND ... read more