The way 30 trillion web pages are ranked changed forever on October 26, 2015. That’s when the world became aware of RankBrain, ... read more
Google made major news last week when it confirmed that it was eliminating right rail (sidebar) ad slots for queries with a high ... read more
Google is to shut down Google Compare, its financial comparison service, from March 23. The service will be closed in both the UK and ... read more
As reported by Search Engine Watch yesterday, Google will no longer be showing ads on the right hand side of its search results ... read more
How do Facebook’s ads drive search traffic?
Is the solicitation of SMBs by automated robocallers a threat to Google's advertising revenue? How can the search giant protect itself?
Real-time mobile micro-moment search has changed how consumers shop retail both online and in-store. Here's how marketers can cater to this behavioral shift during the holiday season.
Remarketing provides marketers with another opportunity to target and convert potential customers. Here's how you can effectively execute this and ultimately earn greater ROI.
Now that Amazon Text Ads are obsolete and the holiday shopping season is just weeks away, PPC marketers need to regroup and consider alternative platforms for their ad campaigns.
Yahoo migrated part of its search traffic to its own properties at the end of Q2 of this year. The shift is believed to have caused a decline in paid search budgets but is this just an interim trend?