Brands like Google and Amazon have plans to launch their own dot brands in the next two years. More marketers should follow their lead as social and search become more connected.
Today's consumers are savvy online shoppers and won't bother with websites they don't find user-friendly or don't trust.
Though some search marketers think bidding on branded keywords hurts your traffic, doing so ultimately results in more clicks for you - and less for your competitors.
Google is going to hop on the buy button bandwagon, but will the tech giant be able to become an online marketplace like Amazon?
These five Web analytics insights can help you boost your pay-per-click marketing efforts.
As we approach Mother's Day, here are some tips for search marketers to make the most of the large shopping holiday.
These resources, broken down by the marketing skill level they target, can help you master the world of paid Facebook ads.
The introduction of "Unified Device Targeting" means that campaigns will soon target desktops, tablets, and mobile devices automatically. Are you prepared?
Breaking down search trends by demographics can help marketers better understand how consumers are utilizing their many devices to search and purchase.
Google has removed one of its original audience targeting methods on the Google Display Network in favor of more sophisticated options.