Breaking down search trends by demographics can help marketers better understand how consumers are utilizing their many devices to search and purchase.
Google has removed one of its original audience targeting methods on the Google Display Network in favor of more sophisticated options.
Here are some tips for how to successfully use labels and automated rules in Google AdWords to run promotions.
In this industry it's important to keep up to date in all areas, not just your own niche. Here are some great sites to help PPC marketers branch out of their reading comfort zones.
The next holiday is coming up fast, so what can you do to prepare your pay-per-click campaigns? Read on for some helpful tips.
Combining different ad extensions in your campaigns could make the difference between a so-so campaign and a high-performing one.
These tips can help you review and ready your paid media strategy for the new year. Are you prepared?
These strategies for improving your conversion rate, testing new campaign structures, and improving attribution can help you refine your overall PPC performance.
What can PPC marketers expect in the coming year? To put it bluntly, they should prepare themselves to be ready for "all of the things."
It's the age-old question for those in the search marketing industry: Should you spend the money to bid on your own brand terms?