It's the age-old question for those in the search marketing industry: Should you spend the money to bid on your own brand terms?
Marketers should use both pay-per-click and SEO tactics in order to get the most out of their search marketing campaigns - are you using this strategy?
Programmatic techniques can help marketers find new customers that paid search tactics simply may not be able to reach, so the combination of paid search and programmatic could be invaluable to your campaigns.
While segmentation can certainly be beneficial to your marketing strategy, make sure you're not just segmenting for the sake of segmenting.
Google is running an ad-free Internet experiment that could challenge its own ad-funded business model.
If you've lagged behind in your AdWords campaigns and need to do some last-minute prep for Black Friday and Cyber Monday, here are three scripts that can help save the day.
For those who have already decided to bid on competitor terms in pay-per-click search, here are some best practices to consider.
China's Internet search engine, Baidu, has introduced two key changes offering better search services for advertisers.
There have been several interesting new PPC features and targeting releases during this second half of 2014. Here are five that you should be aware of.
A marketing toolkit for Small Business Saturday is the most recent in a series of upgrades Microsoft made within its search engine's advertising platform.