Despite the opportunity to target customers based on their locations, just 22% of marketers agree that they are exploiting hyperlocal advertising to its full ... read more
A month ago, we reported that Google had issued warnings to bloggers over providing links in return for free products to review. ... read more
The way 30 trillion web pages are ranked changed forever on October 26, 2015. That’s when the world became aware of RankBrain, ... read more
Google has announced the launch of a new feature, which allows presidential candidates to post directly into search results. It allows the ... read more
There's a lot of crossover when its comes to search and website, so the final "ClickZ cases the candidates" tackles two facets of digital marketing at once.
Google made major news last week when it confirmed that it was eliminating right rail (sidebar) ad slots for queries with a high ... read more
Google is to shut down Google Compare, its financial comparison service, from March 23. The service will be closed in both the UK and ... read more
Consumer behavior is more predictable around the New Year, when resolutions about self-improvement are especially top-of-mind. But are marketers targeting these opportunities effectively?
Understanding the reciprocative relationship between search and content marketing will help brands effectively target and engage with consumers across multiple digital channels.
It's critical that B2B companies align content marketing and SEO strategies, because fostering this interdependent relationship helps drive brand narratives and increase engagement.