Seasonal events which can deliver relatively short-term traffic spikes, need to be planned for from an SEO perspective. It’s about being in ... read more
A look at why meta-descriptions are important, how to create one, and examples of good and bad practice.
Google is on course to make more than $70bn in revenue this year, and much of that number will be generated by its insanely successful ... read more
It is well-known that in order to get a good return on investment in terms of marketing, online retailers need to be ... read more
Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile.
Over the past couple of weeks, Google has been spotted introducing some interesting changes to the look and layout of its search ... read more
Five years ago, in April 2011, Zappos’ market share in Google was more than three times as large as Nordstrom‘s. Today, Nordstrom ... read more
In previous ClickZChat sessions we’ve largely covered content and platforms, but seeing as it’s a Twitter event held by both ClickZ AND ... read more
If you’re an automaker or car dealer, 2016 should be a good year for sales. Intensive research conducted by my data scientist ... read more