Understanding the reciprocative relationship between search and content marketing will help brands effectively target and engage with consumers across multiple digital channels.
It's critical that B2B companies align content marketing and SEO strategies, because fostering this interdependent relationship helps drive brand narratives and increase engagement.
Major technology companies and e-commerce platforms – such as Google, Facebook, Amazon, Pinterest and Alibaba – have been investing in image recognition technology in order to stand out in their category. What does it mean for brands in the future?
The evolution voice search indicates the verbal communication is on its way to becoming the next great marketing channel. How can brands use orally driven tech to engage with audiences?
Mobile's forward momentum as the online channel of choice has created a demand for quality cross-device campaign strategies. Use these tips to optimize search marketing efforts.
Allrecipes.com launched a new look last month, when the site became more social. Many users were angry about the change, though the company has seen more search share and social activity.
Amazon has implemented its own site-specific digital advertising search tool - Amazon Text Ads. Similar in functionality to Google AdWords, here are the new program's capabilities.
When consumers take pictures of any pair of shoes, whether in-person or on a billboard, Shoes.com's visual search partner Slyce scans the site and presents its closest pairs.
Key SEO tools to power a content marketing campaign.
The display network can be inconsistent - so when deciding which sites you shouldn't serve, it's important to focus on performance, brand match, and the placement's content and audience.