"SERP changes to Google algorithms are as inevitable as death and taxes," said Hilton's Melissa Walner, discussing how important it is to be nimble in the ever-changing search marketing industry.
During his session at ClickZ Live New York, Grant Simmons of Homes.com chatted about the value of personas in achieving search success.
The announcement that Yahoo will close its Beijing office has had almost no impact on the digital community in China.
Keyword research tools go well beyond finding the best keyword phrases and can be applied to help create better content topics.
In the Chinese market in particular, a good domain name is extremely important for any future marketing of your business.
Shazam's chief product officer, Daniel Danker, spoke with ClickZ at South by Southwest about a new feature on the brand's app that will use images and audio for search.
The Google Display Network can be a great place to generate leads, but sometimes the quality of those leads can be questionable.
Since relaunching its app in October, Taco Bell has found that paid search has contributed to five times the purchase strength of paid social, video, or mobile display ads.
A look at what new domain names and hashtags have in common.
Enhance hotel searches and bookings in China with customized mobile experiences and mobile apps.