Social Media Week: Cult Brands Breed Community
Community Management

Social Media Week: Cult Brands Breed Community

9y Mike O'Brien

Social Media Week: Cult Brands Breed Community

According to leaders from Virgin Mega, SoulCycle, and Refinery29, providing fresh experiences and quality social content are two ways brands can maint...

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2015 Will Be the Year of the Brand Community - Here’s Why
Community Management

2015 Will Be the Year of the Brand Community - Here’s Why

9y Roger Katz

2015 Will Be the Year of the Brand Community - Her...

Traditional social platforms are no longer the only option for brands. Check out these key ways that companies can embrace the owned, branded social c...

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Why You Should Loosen Your Company’s Social Media Policy
Community Management

Why You Should Loosen Your Company’s Social Media Policy

9y Russ Fradin

Why You Should Loosen Your Company’s Social Media ...

Your social media policy should reflect the real world of social media, and allow your employees to use their own voices to promote your brand. Read M...

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3 Reasons Why Employees Want to Tell Your Story
Community Management

3 Reasons Why Employees Want to Tell Your Story

9y Russ Fradin

3 Reasons Why Employees Want to Tell Your Story

Getting your employees to promote your brand is a great way to boost engagement with consumers. Here are three reasons why they should want to speak u...

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What Fitness/Wellness Apps Can Teach Us About Community Engagement
Community Management

What Fitness/Wellness Apps Can Teach Us About Community Engagement

10y Michael Della Penna

What Fitness/Wellness Apps Can Teach Us About Comm...

The growth of fitness and wellness apps, along with the growth of wearable technology, shows how greatly social communities can contribute to the succ...

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How Social Media Connects Us to the Things We Love and Transforms Life Experiences
Community Management

How Social Media Connects Us to the Things We Love and Transforms Life Expe...

10y Michael Della Penna

How Social Media Connects Us to the Things We Love...

The world's leading universities are leveraging social media to connect with prospective students, current students, and alumni. Here's how their tact...

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The 7 Essentials to Building an Active, Engaged Social Community
Community Management

The 7 Essentials to Building an Active, Engaged Social Community

10y Michael Della Penna

The 7 Essentials to Building an Active, Engaged So...

Building a community doesn't happen overnight, but these seven essentials serve as a solid foundation for companies committed to growing a long-term h...

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A 12-Month Journey to Launching a Content Marketing Program
Asia

A 12-Month Journey to Launching a Content Marketing Program

10y Max Sim

A 12-Month Journey to Launching a Content Marketin...

Content marketing still battles for internal buy-in even among major brands. This is what one job portal in Asia learned from walking the talk in cont...

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A Week With My Wearable – 5 Reasons Why I Love My Smart Watch
Community Management

A Week With My Wearable – 5 Reasons Why I Love My Smart Watch

10y Michael Della Penna

A Week With My Wearable – 5 Reasons Why I Love My ...

A visit to Disney World with the new Magic Bands prompted the purchase of a smart watch - here are five reasons wearables are here to stay. Read More...

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Content Is King – Again: 10 Tips to Building a Winning Content Marketing Program
Community Management

Content Is King – Again: 10 Tips to Building a Winning Content Marketing Pr...

10y Michael Della Penna

Content Is King – Again: 10 Tips to Building a Win...

Content marketing offers brands the unique opportunity to create additional value and unique experiences for customers across channels and throughout ...

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Identity Management and Data Management Platforms Take Center Stage in 2014
Community Management

Identity Management and Data Management Platforms Take Center Stage in 2014

10y Michael Della Penna

Identity Management and Data Management Platforms ...

It's not hard to see why DMPs are enjoying rapid growth and success, as they allow marketers to easily access online behavioral and advertising metric...

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The Ultimate Mobile Push Provider Scorecard
Community Management

The Ultimate Mobile Push Provider Scorecard

10y Michael Della Penna

The Ultimate Mobile Push Provider Scorecard

This Push Provider Scorecard will help marketers determine which provider may be the right fit for them today as well as allow them to change and adap...

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Bloggers, Commentators, and KOLs – Harnessing the Power of Chinese Influencers
Asia

Bloggers, Commentators, and KOLs – Harnessing the Power of Chinese Influenc...

10y Elisa Harca

Bloggers, Commentators, and KOLs – Harnessing the ...

Consider these top tips for approaching and working with bloggers and key opinion leaders in China. Read More...

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10 Social & Digital Media Predictions for 2014
Community Management

10 Social & Digital Media Predictions for 2014

10y Michael Della Penna

10 Social & Digital Media Predictions for 2014

It just wouldn't be January without making some predictions about what the coming year will bring in digital marketing and social media. Read More...

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Can Digital Finally Drive Offline Sales At Scale?
Community Management

Can Digital Finally Drive Offline Sales At Scale?

10y Marko Muellner

Can Digital Finally Drive Offline Sales At Scale?

Sales are the lifeblood of every business; it's important to remember that while e-commerce sales have climbed every year for over a decade, 94.6 perc...

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In Social Media, Everyone Has 'The Right' To Be Offended
Community Management

In Social Media, Everyone Has 'The Right' To Be Offended

10y Liana Evans

In Social Media, Everyone Has 'The Right' To Be Of...

You can't please everyone all of the time. This is especially true in social media, where simple mistakes can turn into international media incidents....

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5 Reasons to Capture Emails in Social
Community Management

5 Reasons to Capture Emails in Social

10y Marko Muellner

5 Reasons to Capture Emails in Social

Focusing social media efforts on driving opt-in, beyond fanning and following, has become best practice to attract consumers in consideration and purc...

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6 Must-Haves for Your Next Mobile Push Notification Partner
Community Management

6 Must-Haves for Your Next Mobile Push Notification Partner

10y Michael Della Penna

6 Must-Haves for Your Next Mobile Push Notificatio...

Apps and push messaging will play an increasingly important role in mobile marketing. Use these six criteria as a core part of your evaluation process...

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2014: The Year of Social TV
Community Management

2014: The Year of Social TV

10y Marko Muellner

2014: The Year of Social TV

Brand marketers and their agencies have two big dreams for digital: simplicity and reach. Marko Muellner talks 2014 as year one for Social TV. Read Mo...

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New Technologies to Help Juice Your Holiday Sales
Community Management

New Technologies to Help Juice Your Holiday Sales

11y Michael Della Penna

New Technologies to Help Juice Your Holiday Sales

Time is running out, but the opportunities are great for tech savvy retailers looking to innovate and experiment this holiday season. Read More...

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5 Ways Mobile Marketing Can Help Retailers This Holiday Season
Community Management

5 Ways Mobile Marketing Can Help Retailers This Holiday Season

11y Michael Della Penna

5 Ways Mobile Marketing Can Help Retailers This Ho...

If the 2013 holiday season is a continuation of last year's trends, shoppers will be more likely than ever to turn to their mobile devices to view off...

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Services Marketing in the Internet Age
Asia

Services Marketing in the Internet Age

11y Mandar Marathe

Services Marketing in the Internet Age

Consider these recommendations to improve service and differentiate your business. Read More...

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From Earned to Owned - Content Marketing Rebooted
Asia

From Earned to Owned - Content Marketing Rebooted

11y Jon Wade

From Earned to Owned - Content Marketing Rebooted

PR is moving into the owned media space in a big way. Here's how our approach is different from the marketing department of an organization. Read More...

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Primetime All the Time
Community Management

Primetime All the Time

11y Michael Della Penna

Primetime All the Time

How data, device, and detection will revolutionize your community. Read More...

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5 Tips to Building a Better Customer Experience and Community
Community Management

5 Tips to Building a Better Customer Experience and Community

11y Michael Della Penna

5 Tips to Building a Better Customer Experience an...

The top five things marketers can do to create a sophisticated customer initiative within their organizations that will have customers raving and the ...

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10 Ways to Turn Your App Into a Power Community Using Push
Community Management

10 Ways to Turn Your App Into a Power Community Using Push

11y Michael Della Penna

10 Ways to Turn Your App Into a Power Community Us...

Developing a smart mobile app that consumers like is one thing; getting them to engage regularly with it is another. Read More...

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You Are What You Like
Community Management

You Are What You Like

11y Michael Della Penna

You Are What You Like

Social data yields important audience insights. Read More

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