WeChat is every marketer's go to platform in China right now, but creating shareable content to tap its 500 million users is the key.
China's Ctrip is a good example of the importance of keeping communication channels open and engaging with the customer when responding to a digital breakdown.
Relationships with customers is now worth twice as much as your measured brand value, as brand value has fallen by almost half in the past decade while the latter has doubled.
Use these five tactics to get your employees engaged with your brand. They include letting employees share company content and asking them to contribute their feedback and critiques.
According to leaders from Virgin Mega, SoulCycle, and Refinery29, providing fresh experiences and quality social content are two ways brands can maintain loyal fans, who also have the power to convert detractors.
Traditional social platforms are no longer the only option for brands. Check out these key ways that companies can embrace the owned, branded social community.
Your social media policy should reflect the real world of social media, and allow your employees to use their own voices to promote your brand.
Getting your employees to promote your brand is a great way to boost engagement with consumers. Here are three reasons why they should want to speak up.
The growth of fitness and wellness apps, along with the growth of wearable technology, shows how greatly social communities can contribute to the success of an industry.
The world's leading universities are leveraging social media to connect with prospective students, current students, and alumni. Here's how their tactics can be applied in the business world.