Structured Data, Google Highlighter, and How Can They Help Your Business
Community Management

Structured Data, Google Highlighter, and How Can They Help Your Business

11y Liana Evans

Structured Data, Google Highlighter, and How Can T...

Google has actually made it pretty darn simple, easy, and cheap to implement structured data on your site if you have any kind of event information th...

View article
Spring Cleanup: Bad Data, Not Big Data, Needs Your Attention
Community Management

Spring Cleanup: Bad Data, Not Big Data, Needs Your Attention

11y Michael Della Penna

Spring Cleanup: Bad Data, Not Big Data, Needs Your...

This spring be sure to conduct a data collection audit, address dirty or neglected data, focus on preferences and privacy management, break down data ...

View article
Utilizing Social Media to Help Improve Your Local Rankings
Community Management

Utilizing Social Media to Help Improve Your Local Rankings

11y Liana Evans

Utilizing Social Media to Help Improve Your Local ...

Social networks, review sites, deal sites, and mobile applications can be some of your best strengths if you utilize them to your advantage. Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
Mobile Marketing Madness
Community Management

Mobile Marketing Madness

11y Michael Della Penna

Mobile Marketing Madness

Three ways to prepare and flourish in a mobile world. Read More

View article
6 Super Bowl Marketing Lessons
Community Management

6 Super Bowl Marketing Lessons

11y Michael Della Penna

6 Super Bowl Marketing Lessons

Leveraging creativity and the real-time web to break through the clutter and involve the consumer to form a lasting connection is what we all are cons...

View article
From Milk Cartons to Facebook
Community Management

From Milk Cartons to Facebook

11y Liana Evans

From Milk Cartons to Facebook

How social media and mobile are reshaping information distribution. Read More...

View article
10 Digital Marketing Predictions for 2013
Community Management

10 Digital Marketing Predictions for 2013

11y Michael Della Penna

10 Digital Marketing Predictions for 2013

Three of the channels we will see the most change for relationship marketing in the coming year are social, mobile, and display. Read More...

View article
How to Build Community Loyalty: 3 Tactics
Community Management

How to Build Community Loyalty: 3 Tactics

11y Laney Whitcanack

How to Build Community Loyalty: 3 Tactics

Developing strong community relations is a lot like training for a marathon. Both require consistent workouts over time. Read More...

View article
10 Relationship-First Mobile Marketing Best Practices
Community Management

10 Relationship-First Mobile Marketing Best Practices

11y Michael Della Penna

10 Relationship-First Mobile Marketing Best Practi...

How do you build a relationship and community around SMS? Read More...

View article
5 Steps to Building an Active Social Media Community
Community Management

5 Steps to Building an Active Social Media Community

11y Liana Evans

5 Steps to Building an Active Social Media Communi...

It takes time to build solid relationships that will help you manage a community. You must make sure your content is both reliable and valuable. Read ...

View article
What Measurement Tools Are Best for Your Brand
Community Management

What Measurement Tools Are Best for Your Brand

11y Michael Della Penna

What Measurement Tools Are Best for Your Brand

A Community Influence Pyramid that will help you select the tool that's best for your particular situation. Read More...

View article
Financial Traders Turn to Social Network
Community Management

Financial Traders Turn to Social Network

11y Melanie White

Financial Traders Turn to Social Network

New social networking site will allow FX traders to connect to their peers – and to trade Read More...

View article
3 Tactics to Help Drive Marketing Success From Your Community This Holiday
Community Management

3 Tactics to Help Drive Marketing Success From Your Community This Holiday

11y Michael Della Penna

3 Tactics to Help Drive Marketing Success From You...

How these changes can help you acquire more customers, amplify your promotional efforts, and increase conversion. Read More...

View article
Citi Social Media Man Pans Progressive’s Handling of Twitter Scandal
Community Management

Citi Social Media Man Pans Progressive’s Handling of Twitter Scandal

12y Kate Kaye

Citi Social Media Man Pans Progressive’s Handling ...

Former @ComcastCares manager Frank Eliason has some constructive criticism for Progressive and other brands that have knee-jerk reactions to crisis ma...

View article
Facebook Hits the Display Retargeting Reset Button
Community Management

Facebook Hits the Display Retargeting Reset Button

12y Michael Della Penna

Facebook Hits the Display Retargeting Reset Button

How the ability to use a brand's existing permission data (email/phone) to retarget users across Facebook's network will impact marketers, and what yo...

View article
6 Ways to Get Social Data Working for Your Brand
Community Management

6 Ways to Get Social Data Working for Your Brand

12y Michael Della Penna

6 Ways to Get Social Data Working for Your Brand

How you can make big data actionable and scalable via targeted email communications and social posts. Read More...

View article
Don't Focus on the Fumble; Focus on the Recovery
Community Management

Don't Focus on the Fumble; Focus on the Recovery

12y Laney Whitcanack

Don't Focus on the Fumble; Focus on the Recovery

Three things you should keep in mind to help your brand navigate smoothly through PR storms. Read More...

View article
The 7 Habits of Highly Successful Community Managers
Community Management

The 7 Habits of Highly Successful Community Managers

12y Michael Della Penna

The 7 Habits of Highly Successful Community Manage...

What separates the superstars from the duds in community management? Read More...

View article
60% of Consumers Say They Expect Social Brand Response
Community Management

60% of Consumers Say They Expect Social Brand Response

12y Daniel Mickens

60% of Consumers Say They Expect Social Brand Resp...

Arnold Worldwide report shows social media is critical for CRM. Read More...

View article
Brand Loyalty and Sports Have Much in Common
Community Management

Brand Loyalty and Sports Have Much in Common

12y Laney Whitcanack

Brand Loyalty and Sports Have Much in Common

Three ways to leverage your customers to support your brand without breaking the bank or betraying their allegiance. Read More...

View article
Telecom Firms Are Most Responsive on Facebook
Ad Industry Metrics

Telecom Firms Are Most Responsive on Facebook

12y Kate Kaye

Telecom Firms Are Most Responsive on Facebook

Study says alcohol brands are among the least responsive to consumer wall posts on Facebook. Read More...

View article
How Mobile Madness Is Redefining Marketing and Community Engagement
Community Management

How Mobile Madness Is Redefining Marketing and Community Engagement

12y Michael Della Penna

How Mobile Madness Is Redefining Marketing and Com...

Five things every brand should be doing now to remain relevant in the mobile era. Read More...

View article
NBA Launches First-Ever Social Media Awards
Community Management

NBA Launches First-Ever Social Media Awards

12y Daniel Mickens

NBA Launches First-Ever Social Media Awards

Twelve awards will be handed out June 20. Read More...

View article
Humanizing Customer Care
Community Management

Humanizing Customer Care

12y Laney Whitcanack

Humanizing Customer Care

Three ways to ensure your customers feel like you're treating them as a unique individual, and not just another notch in the brand belt. Read More...

View article
Coca-Cola Aims to Connect With Teens on Tumblr
Community Management

Coca-Cola Aims to Connect With Teens on Tumblr

12y Lisa Lacy

Coca-Cola Aims to Connect With Teens on Tumblr

Brand enlists singer Jason Derulo, other celebs to design themes that can be shared. Read More...

View article
Ratings and Reviews - A Foundation for Magical Community Marketing
Community Management

Ratings and Reviews - A Foundation for Magical Community Marketing

12y Michael Della Penna

Ratings and Reviews - A Foundation for Magical Com...

What's the magic formula for defining your consumers' experience with your brands? Read More...

View article
Citi and LinkedIn Partner to Reach Professional Women
Community Management

Citi and LinkedIn Partner to Reach Professional Women

12y Susan Kuchinskas

Citi and LinkedIn Partner to Reach Professional Wo...

Citi and LinkedIn today launched a Citi-branded group on the professional networking site. Read More...

View article