Traditional social platforms are no longer the only option for brands. Check out these key ways that companies can embrace the owned, branded social community.
Your social media policy should reflect the real world of social media, and allow your employees to use their own voices to promote your brand.
Getting your employees to promote your brand is a great way to boost engagement with consumers. Here are three reasons why they should want to speak up.
The growth of fitness and wellness apps, along with the growth of wearable technology, shows how greatly social communities can contribute to the success of an industry.
The world's leading universities are leveraging social media to connect with prospective students, current students, and alumni. Here's how their tactics can be applied in the business world.
Building a community doesn't happen overnight, but these seven essentials serve as a solid foundation for companies committed to growing a long-term highly engaged social community for many years to come.
Content marketing still battles for internal buy-in even among major brands. This is what one job portal in Asia learned from walking the talk in content development.
A visit to Disney World with the new Magic Bands prompted the purchase of a smart watch - here are five reasons wearables are here to stay.
Content marketing offers brands the unique opportunity to create additional value and unique experiences for customers across channels and throughout the customer journey. Those who do will continue to drive sales, retention, and customer loyalty for many years to come.
It's not hard to see why DMPs are enjoying rapid growth and success, as they allow marketers to easily access online behavioral and advertising metrics (i.e. conversions) and consolidate them with first and third party data from multiple channels.