Content marketing offers brands the unique opportunity to create additional value and unique experiences for customers across channels and throughout the customer journey. Those who do will continue to drive sales, retention, and customer loyalty for many years to come.
It's not hard to see why DMPs are enjoying rapid growth and success, as they allow marketers to easily access online behavioral and advertising metrics (i.e. conversions) and consolidate them with first and third party data from multiple channels.
This Push Provider Scorecard will help marketers determine which provider may be the right fit for them today as well as allow them to change and adapt the scoring over time as providers evolve.
Consider these top tips for approaching and working with bloggers and key opinion leaders in China.
It just wouldn't be January without making some predictions about what the coming year will bring in digital marketing and social media.
Sales are the lifeblood of every business; it's important to remember that while e-commerce sales have climbed every year for over a decade, 94.6 percent of total US retail sales in Q3 2013 occurred offline.
You can't please everyone all of the time. This is especially true in social media, where simple mistakes can turn into international media incidents.
Focusing social media efforts on driving opt-in, beyond fanning and following, has become best practice to attract consumers in consideration and purchase mode. Here are 5 reasons why.
Apps and push messaging will play an increasingly important role in mobile marketing. Use these six criteria as a core part of your evaluation process when choosing a push notification partner.
Brand marketers and their agencies have two big dreams for digital: simplicity and reach. Marko Muellner talks 2014 as year one for Social TV.