3 Social Community Strategies to Drive Innovation, Engagement, and Sales
Community Management

3 Social Community Strategies to Drive Innovation, Engagement, and Sales

12y Michael Della Penna

3 Social Community Strategies to Drive Innovation,...

Have you nurtured an active community of brand advocates? Here's what's next. Read More...

View article
All Dressed Up With Somewhere to Go
Community Management

All Dressed Up With Somewhere to Go

12y Laney Whitcanack

All Dressed Up With Somewhere to Go

Three ideas to communicate regularly and often with your community to make sure everyone can enjoy the party. Read More...

View article
Pining for Pinterest
Community Management

Pining for Pinterest

12y Michael Della Penna

Pining for Pinterest

How to put the platform to work for your brand. Read More

View article
Get the latest analysis and reports delivered to your inbox daily
High Tech and High Touch
Community Management

High Tech and High Touch

12y Laney Whitcanack

High Tech and High Touch

Three tips to find scalable ways to maintain a sense of personal connection regarding customer support inquiries. Read More...

View article
Community Passion Is More Than Skin Deep
Community Management

Community Passion Is More Than Skin Deep

12y Laney Whitcanack

Community Passion Is More Than Skin Deep

Four quick ways to channel community passion for business good. Read More...

View article
Building Community Engagement Around Key Events
Community Management

Building Community Engagement Around Key Events

12y Michael Della Penna

Building Community Engagement Around Key Events

Invest in unique content, aggregate and curate, and prepare and promote. Read More...

View article
Using Data to Build and Strengthen Community Connections
Community Management

Using Data to Build and Strengthen Community Connections

12y Michael Della Penna

Using Data to Build and Strengthen Community Conne...

How one brand proved that transparency and data can be a catalyst for deeper and more relevant conversations and experiences. Read More...

View article
How to Grow Your Twitter Followers - 10 'for Real' Tips
Community Management

How to Grow Your Twitter Followers - 10 'for Real' Tips

12y Michael Della Penna

How to Grow Your Twitter Followers - 10 'for Real'...

Best practices brands can employ to keep it real when it comes to growing Twitter followers. Read More...

View article
The Elusiveness of the Community Manager
Community Management

The Elusiveness of the Community Manager

12y Laney Whitcanack

The Elusiveness of the Community Manager

Finding an excellent community manager in this market is tough, but a solution could be right under your nose. Read More...

View article
Five Post-Holiday Social Media Must-Do's!
Community Management

Five Post-Holiday Social Media Must-Do's!

12y Michael Della Penna

Five Post-Holiday Social Media Must-Do's!

What every brand should be doing to keep the momentum of the holiday shopping season moving into 2012. Read More...

View article
LBi Buys Mr. Youth for Millennial Marketing Overseas
Community Management

LBi Buys Mr. Youth for Millennial Marketing Overseas

12y Kate Kaye

LBi Buys Mr. Youth for Millennial Marketing Overse...

Partnership could have big implications for Mr. Youth's business overseas, particularly in China and India. Read More...

View article
11 Ways to Leverage the Power of Social Media for the 2011 Holiday Season
Community Management

11 Ways to Leverage the Power of Social Media for the 2011 Holiday Season

12y Michael Della Penna

11 Ways to Leverage the Power of Social Media for ...

While the current economic conditions have left many marketers struggling to do more with less, social media is the gift that keeps on giving. Read Mo...

View article
The Socialization of Music, TV, and Live Events
Community Management

The Socialization of Music, TV, and Live Events

13y Michael Della Penna

The Socialization of Music, TV, and Live Events

Who are the players and how will the way they redefine music, TV, and live events impact your brand's social media efforts? Read More...

View article
Good Community Managers Keep the Conversation Going
Community Management

Good Community Managers Keep the Conversation Going

13y Laney Whitcanack

Good Community Managers Keep the Conversation Goin...

Does your community seem like it's DOA? Think about how you're using (or not using) disclosure and feedback. Read More...

View article
Building the Case for a Bigger Social Media Budget
Community Management

Building the Case for a Bigger Social Media Budget

13y Michael Della Penna

Building the Case for a Bigger Social Media Budget

Three tips to convince the executive suite to invest more in social media and community efforts. Read More...

View article
Controlling the Social Conversation
Community Management

Controlling the Social Conversation

13y Adrian Lee

Controlling the Social Conversation

Consider these tips to manage negative feedback about your brand on social media. Read More...

View article
5 Things to Listen for in Your Community
Community Management

5 Things to Listen for in Your Community

13y Caroline Chen

5 Things to Listen for in Your Community

Do you use social listening tools? Don't forget the human touch. Read More...

View article
Community Measurement - What to Measure and Why!
Community Management

Community Measurement - What to Measure and Why!

13y Michael Della Penna

Community Measurement - What to Measure and Why!

Four key metrics to consider when integrating social media into the marketing mix. Read More...

View article
5 Tips for a Twitter Makeover
Community Management

5 Tips for a Twitter Makeover

13y Caroline Chen

5 Tips for a Twitter Makeover

Five quick tips that can inspire you to reach full potential with each tweet. Read More...

View article
Social CRM – The Future Is Now
Community Management

Social CRM – The Future Is Now

13y Michael Della Penna

Social CRM – The Future Is Now

Three big changes marketers will see as brands explore and invest in marketing programs and social communities that attempt to build relationships. Re...

View article
When Is It Time To Join The Conversation?
Community Management

When Is It Time To Join The Conversation?

13y Caroline Chen

When Is It Time To Join The Conversation?

Whether it's Prince William's wedding or Osama bin Laden's death, each brand must decide when to join a conversation – or sit it out. Read More...

View article
Hispanic + Social = $$
Community Management

Hispanic + Social = $$

13y Michael Della Penna

Hispanic + Social = $$

Brands need to embrace social media to build community and engagement with the U.S. Hispanic population. Read More...

View article
What Does Your Twitter Ratio Say About You?
Community Management

What Does Your Twitter Ratio Say About You?

13y Caroline Chen

What Does Your Twitter Ratio Say About You?

What high school-type category does your Twitter personality fit into? Read More...

View article
Check In Before Users Check Out
Community Management

Check In Before Users Check Out

13y Michael Della Penna

Check In Before Users Check Out

A missed opportunity at an airport restaurant provides five location-based lessons for marketers. Read More...

View article
From Facebook to Twitter: Save Your Community From Redundancy
Community Management

From Facebook to Twitter: Save Your Community From Redundancy

13y Caroline Chen

From Facebook to Twitter: Save Your Community From...

By understanding the nuances of each platform's digital culture, you can create unique and relevant content, speak the right language, and effectively...

View article
How to Get Twitter Working for Your Brand
Community Management

How to Get Twitter Working for Your Brand

13y Michael Della Penna

How to Get Twitter Working for Your Brand

Six tips to get you started on building a community of influential and engaged followers. Read More...

View article
Trolls Are Inevitable; Here's How to Deal With Them
Community Management

Trolls Are Inevitable; Here's How to Deal With Them

13y Caroline Chen

Trolls Are Inevitable; Here's How to Deal With The...

Seven productive methods to abating negativity in your community. Read More...

View article