Five universal principles of social media engagement for businesses
Despite everything you read and no matter what anyone else tells you, there’s really no secret to success for marketers on social media.
Social
Attribution, integration and replication: The challenges facing advertisers in the digital age
ClickZ Intelligence presented The State of Digital Advertising 2017 webinar on 27 April 2017 in partnership with Marin Software. What are the challenges currently facing advertisers, and how can these challenges be overcome?
The best Facebook marketing strategies for 2017
As well as being the world largest social network, Facebook is a powerful marketing platform for brands, and its latest features make ... read more
How Toys ‘R’ Us capitalized on a timely sponsorship of a live giraffe cam
While digital platforms and their advertisers grapple with digital video challenges, one savvy retailer found a way to capitalize on what would become the second most live-viewed channel in YouTube's history.
How to use Facebook mobile ads as an “interest indicator” to drive conversions
We all know that Facebook is a viable source of huge amounts of mobile traffic with relatively cheap CPCs). It’s too good an opportunity to ignore in today’s digital landscape - even if your mobile landing-page experience isn’t up to snuff.
What Facebook’s big bet on AR means for brands
For years now, brands have heard that augmented reality (AR) is one of the next big things, but there's a strong argument to be made that it hasn't quite lived up to the hype. Facebook CEO Mark Zuckerberg, however, believes that AR is a big part of the future.
10 ways Major League Baseball teams win on social media
Only a few days or so into the 2017 season, here are 10 different ways that Major League Baseball teams were using social media around Opening Day last week, and what brands of all shapes and sizes can learn from these teams.
Will Instagram crack the local commerce code?
When Facebook purchased Instagram for $1 billion in 2012, skeptics questioned whether the world's largest social network would ever recoup its investment in the fast-growing but still-unmonetized photo sharing app.
13 epic stats and facts from The State of Social webinar
On March 23, ClickZ Intelligence held the webinar ‘The State of Social 2017’ in association with Tracx. As part of the presentation, a huge number of stats and facts were shared about social media. Here are 13 of our favorites.
LinkedIn to offer retargeting, email targeting later this year
B2B marketers will soon have a new best friend in LinkedIn, as the professional social network is set to launch a number of powerful new ad targeting options later this year.
