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Every year, the average business spends thousands of dollars on Facebook ads but has little or nothing to show for it. If this is true for your business, what can you do about it?
The internet has made it harder for brands to control the information available about themselves. With independent reviews on any business a few clicks away, what steps can brands take to manage their reputation effectively?
Twitter's own statistics say that videos are six times more likely to be retweeted than photos, and three times more likely than GIFs. But what is it that makes video on Twitter so effective?
Snapchat started as a simple messaging app that made the idea of ephemeral messages into a trend among social platforms.
Social media has changed the game in the hospitality industry. Most hotels use Instagram to visually engage their audience; some use Twitter for customer service and social listening; but many completely fail at Facebook marketing.
Social media, as an advertising channel, is relatively young compared to mainstays of the online advertising world like display and search marketing.
Previously available exclusively to some of its biggest ad clients, Facebook will soon make Advanced Measurement available to all advertisers through the Facebook Business Manager interface that advertisers use to manage their ad accounts.
Last Thursday, Snap, the parent company of Snapchat, went public. And in spite of questions about Snap's growth, finances and competition, investors were eager to buy shares in the company, bidding its shares up by 44% over the original offering price.
Facebook advertising has come a long way in the past few years, and it provides a highly profitable way for brands either to engage an existing audience or grow new ones.