In May 2015, Facebook launched Instant Articles, "a new way for any publisher to create fast, interactive articles on Facebook." High-profile publishers like the New York Times, The Guardian, National Geographic and NBC were early adopters.
Facebook is a brilliant tool in the content marketer’s arsenal.
Instagram is turning its focus on how businesses use its platform, by improving Stories and making it more efficient.
There was an increased use of emojis in 2016 and Instagram was no exception. How do they affect engagement though?
As it prepares for a 2017 IPO that could be the largest in the social media space since Facebook went public in 2012, all eyes are on Snapchat.
What would we do without social media?
Facebook isn't just the world's largest social network. In the past two years, it has also become one of the world's most popular online destinations for consuming video content.
If your responsibilities have anything to do with marketing, advertising, PR or social media, you can’t afford to be camera-shy in this day and age.
It has been a very busy year for Instagram.
Twitter has its problems, but in certain cases and contexts, it truly is the best ad platform you'll find