In anticipation of Pinterest making its Promoted Pins readily available to more retailers, we evaluate and analyze the social strategies of Bloomingdales, JotForm, and BobVila.
If your company does not have the budget for Socialbakers or Adobe Social, you may want to take a look at these eight free social media management tools.
This week Twitter was riddled with technology innovations at the 2016 International Consumer Electronics Show, as well as discussions on the platform's plans to go beyond its 140-character limit.
Part of Facebook's strategy for increasing ad revenue includes updating and adding certain features that are especially appealing to small and medium-sized businesses.
Today's digital marketing world is all about the consumer, so how does one build a brand for the people? Using a metaphor for a concerto, we examine how top brands in China achieve this.
An analysis of W Hotels’ social performance on Facebook and Twitter reveals many areas that this brand could improve on. Marketers can learn one thing or two from W Hotels in order to avoid some common social marketing mistakes.
Snapchat, Pinterest, and Instagram are three distinct networks with three different audiences and one common thread: they excel as visual mediums.
Evaluating what content on your site is performing best will help you understand what to share on social media. Use these five tools to analyze your content.
After years of being dismissed as the underdog of social, Reddit now rivals major platforms like Facebook. How can marketers incorporate it into their strategies and launch successful campaigns?