According to Instagram, 25% of Instagrammers use Direct to save something for later. This option may be replaced by the Save feature and encourage even more users to collect their favourite posts in one place.
There’s been an excessive amount of one-sided conversation around Workplace by Facebook recently, generated by those who perhaps don’t understand the company communications landscape as well as they should
The Like and Share counts retrieved through Facebook's Graph API were inconsistent with the counts displayed through search queries in Facebook's mobile app.
Yik Yak's struggles are evidence of just how hard it is to sustain and grow a social platform.
Thanks to services like Twitter and Facebook, and the rise of video on these platforms, fans no longer need to watch entire games on television to get their football fix.
GroupM predicts that global ad spend will top $547 billion next year, up from $524 billion this year. While television will still capture the biggest share of that 12-figure pie (41%), digital's share will grow from 31% to 33%.
This is how your brand or agency will stay ahead of the curve to be better prepared for your influencer marketing strategy:
These tools will help you set up a social media campaign allowing to better find, monitor and approach influencers.
What are some of the major developments that are likely to shape multi-channel marketing in 2017?
So what makes content go viral? And what makes people participate in these phenomena?