Sephora virtual gift campaign comes with an in-store twist.
Bob Pearson's move from Dell to the Blog Council brings attention to the fusion of marketing and operations driven by the social Web.
Tips for establishing professional visibility on the social Web and differentiating yourself from competitors.
Approaches for online marketers to build a personal and professional development strategy.
Using social spam will leave online marketers lost in space.
What happens when the conversation goes down a path that is at odds with your marketing objectives?
Social media-based marketing stands in contrast to the traditional advertising practice of interrupting and telling. Not everyone gets that -- yet.
What customers are saying about you online is now more important than your advertising. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media efforts.
When you start a social campaign with a genuine, consumer-centric offer, all roads lead (eventually) to success.
How high-quality audio and video online content provides marketers with opportunities to connect with their audiences.