The ability to manage friends and keep track of activity is a game changer for individuals and marketers alike.
A look at the free and paid tools to create a baseline to measure and monitor your business on the social Web.
Site allows mid-market partners to communicate with IBM and one another.
Will the investment help the social network for grownups compete with Facebook and others?
Media6degrees nabs senior Microsoft ad exec Joe Doran to help implement ad targeting based on users' social connections.
Winning out over over Google, Microsoft also takes an equity stake in the social networking site.
Developers and marketers clamor to build shareable applications for the social networking site.
Chris recalls the real communities of yesteryear. Typical small town. Dances on Friday nights. Kids working as soda jerks. A gossip grapevine that connects and strangles at the same time. Against this backdrop, he looks at what the web calls "community" and finds it woefully lacking. We need to build web communities rich with possibilities, venues, and connections, not to develop sales.
So how do you create a community site that recruits members, retains them and (best of all) actually generates revenue? Brett Walker tells all.
How can your small, e-commerce web site compete with the big boys? Piece of cake. Just do what the big boys can't do. Talk to people and create a community that's held together through conversation (no, using autoresponders doesn't qualify as a conversation). You can do it with a group of 100 people, ten thousand people or more. How do you achieve this remarkable feat of conversing with thousands of people all at once? It's not so hard with a moderated discussion lists.