Every fitness brand has a different marketing approach, depending on its status, its goals and its audience, and there’s an interesting comparison ... read more
Hong Kong's Rugby Sevens kicks off next week and the highly sought after tickets are generating a buzz on social media for the event's sponsors.
We’ve spoken a lot about the problem of Peak Content recently. With so many more businesses now adopting publishing models to reach ... read more
I came across a tweet the other day from a follower giving a +K to another user, which serves as a reward ... read more
Will Instagram’s new algorithm mean the death of organic reach for your brand? Not necessarily. Here’s how you use the update to your advantage.
Instagram can be a very effective social network and the fitness industry in particular seems to have found the sweet spot here in ... read more
China is a key market for KLM Royal Dutch Airlines and it is engaging specialized CRM tools on its WeChat account to engage them for customer service.
In B2B social media there are a few accepted ‘truths’. B2B can’t work on Facebook or Pinterest. Instagram is a waste of ... read more