Smart brands in China are implementing sophisticated and innovative online and offline strategies to capitalize on the Chinese consumer's mobile-first approach to shopping.
It’s been quite a week for Pokémon Go, and so we’ve attempted to compile all the stats marketers need to know. The past week was all about Pokémon Go in ... read more
More than 181,000 people claim be thought leaders. But do they all really qualify? Here are more than 100 marketers who have the goods to back up the claim.
Brands beware: the Federal Trade Commission (FTC) takes its rules around disclosure in influencer marketing campaigns seriously and will target companies that don’t adhere ... read more
Moleskine's loyalty and brand building strategy for the Chinese market is long-term and incorporates an integrated online and offline element.
Pokémon Go has gone big very quickly, and brands have been quick to jump on the opportunity. Pokémon Go may not even have ... read more