Before Vine's popularity declined, Vine stars have transcended the platform to become actual celebrities. How has influencer marketing changed as it's grown?
The early 2000s saw the advent of platforms on the web: somewhere that bloggers and publishers could host their content without having ... read more
Snapchat is becoming more serious about becoming a publishing platform that will appeal both to new users, but also popular media publishers. ... read more
Likes, follows and retweets can only tell you so much about a social campaign’s impact. As Leah Pope, CMO for social intelligence business Synthesio, explains to ClickZ, setting and monitoring the right KPIs is far more important for gauging the success of a social campaign.
According to a new report analyzing restaurant chains' social, Ben & Jerry's is the best, despite its comparatively smaller size. What's the brand doing right?
There's an art and a science to social media, and brands should take note of followers' trigger points and hot buttons.
It goes without saying that it's important to respond to customers on social media. Far too many marketers don't do it, but there are platforms that can help.
As Facebook Messenger becomes more popular, it gives brands that many more methods - and that much more incentive - to connect with its millions of users.