UTM tracking can bridge the gap between Google Analytics and results provided by different social media platforms. Here's how you can use it to your advantage.
Von Content is all about brands sharing their content with the people who really want it, which makes marketing customizable. Founder Dustin Blank sees that becoming a big trend.
Digital marketing is everywhere, but new research shows that sponsored social posts are actually getting noticed, explaining their growing popularity.
To increase engagement on social channels, brands can observe and analyze effective Twitter strategies being utilized by U.S. presidential candidates currently on the campaign trail.
Social media isn't known for being the best driver of ROI, but it's still played a big role in the success of Cyber Monday - the biggest online shopping day ever in the U.S.
Social media display combines the DNA of traditional display advertising with unique properties of the various social platforms in which it's incubating.
#GivingTuesday harnesses the power of social media, demonstrating that online sharing has become a crucial motivator for making a charitable donation.
Here's how you can use Google Analytics to come up with interesting and relevant discussion topics that will resonate with your target audience on social media.
Between "The American Music Awards," "Dancing With the Stars", and the launch of Adele's record-breaking album "25," Twitter was awash with singing and dancing this week. Oh and don't forget the Thanksgiving turkey!
Though still relatively new to the marketing sphere, social media has undergone many incarnations. As a communication tool, what is its true branding value and purpose?