Why Instagram expanded Stories into Explore
Social

Why Instagram expanded Stories into Explore

7y Tereza Litsa

Why Instagram expanded Stories into Explore

Instagram decided to highlight Stories and offer them an additional boost. What changes should we expect? It was two months ago when Instagram decided...

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Facebook adds scheduling for Facebook Live broadcasts
Media

Facebook adds scheduling for Facebook Live broadcasts

7y Al Roberts

Facebook adds scheduling for Facebook Live broadca...

Little more than a year ago, Facebook CEO Mark Zuckerberg streamed the first live video from Facebook headquarters. In April of this year, his company...

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How the rise of user-generated content changes marketing
Marketing

How the rise of user-generated content changes marketing

7y Tereza Litsa

How the rise of user-generated content changes mar...

User-generated content has become an important part of content marketing, with consumers being part of a brand’s strategy. How does this affect ...

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Move up the metrics value chain: social shares are great, but only if they lead to outcomes
Analytics

Move up the metrics value chain: social shares are great, but only if they ...

7y Adam Singer

Move up the metrics value chain: social shares are...

Something I’m asked frequently at conferences and from marketers is what metrics they should be striving for from their social media marketing. They ...

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Google acquires FameBit to cash in on YouTube branded content
Content

Google acquires FameBit to cash in on YouTube branded content

7y Al Roberts

Google acquires FameBit to cash in on YouTube bran...

Yesterday, Google announced that it is acquiring FameBit, an influencer marketing platform. The startup, which was founded in 2013, helps brands conne...

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Social discovery app Stack receives £1m investment
Content

Social discovery app Stack receives £1m investment

7y Graham Charlton

Social discovery app Stack receives £1m investment

Social content discovery app Stack has this week received a £1m investment from Blenheim Chalcot.  We’ve been asking Oliver Cooper, co-founder a...

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Facebook tests ads for Groups
Media

Facebook tests ads for Groups

7y Al Roberts

Facebook tests ads for Groups

Facebook's ad business could be expanding to Groups, a popular feature that "allow[s] people to come together around a common cause, issue or activity...

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Is yours a culture of complaint handling or understanding?
Insights

Is yours a culture of complaint handling or understanding?

7y Dale Roberts

Is yours a culture of complaint handling or unders...

This Summer, the UK Financial Conduct Authority (FCA) changed the way banks are required to manage complaints. They have been given more time to resol...

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Study says Twitter customer service pays off
Media

Study says Twitter customer service pays off

8y Al Roberts

Study says Twitter customer service pays off

Twitter is increasingly focused on the customer service uses of its service, and many brands, like Southwest, are investing heavily in their Twitter c...

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What makes people follow or unfollow a brand?
Marketing

What makes people follow or unfollow a brand?

8y Tereza Litsa

What makes people follow or unfollow a brand?

Social media may be the starting point to the sales funnel, but how do brands manage their social presence to appeal to their audience? A successful s...

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15 writing tips to rank higher on social and search results
Content

15 writing tips to rank higher on social and search results

8y Tereza Litsa

15 writing tips to rank higher on social and searc...

Online writing has its own style and it’s even more challenging when you consider its impact on SEO. Here are 15 tips to keep in mind when writi...

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Facebook targets eBay, Craigslist with Marketplace but falls way short
Ecommerce

Facebook targets eBay, Craigslist with Marketplace but falls way short

8y Al Roberts

Facebook targets eBay, Craigslist with Marketplace...

According to Facebook, more than 450 million of its members visit groups on its social network where individuals buy and sell goods, and now Facebook ...

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Nine stats about Twitter video ads and why we cannot ignore them
Ad Industry Metrics

Nine stats about Twitter video ads and why we cannot ignore them

8y Tereza Litsa

Nine stats about Twitter video ads and why we cann...

Video content is popular on social media and it is among the most effective formats for advertising. Time to go beyond Facebook and see how Twitter vi...

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Remember Meerkat? It's already gone
Mobile

Remember Meerkat? It's already gone

8y Al Roberts

Remember Meerkat? It's already gone

In March 2015, a new app called Meerkat became the star of the show at the annual SXSW conference in Austin, Texas, and put live streaming on the map....

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Seven ways marketers can use Twitter Moments
Social

Seven ways marketers can use Twitter Moments

8y Tereza Litsa

Seven ways marketers can use Twitter Moments

Twitter is opening Moments to all users and takes curation to the next level. What does this mean for brands? Twitter Moments used to be a curation of...

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What makes Instagram so appealing to advertisers?
Social

What makes Instagram so appealing to advertisers?

8y Tereza Litsa

What makes Instagram so appealing to advertisers?

Instagram is not just about attractive visual content anymore, as it turns into a powerful marketing tool for every business. How did it turn the pass...

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The rise of the consumer activist
Ecommerce

The rise of the consumer activist

8y Rebekah Mackay Miller

The rise of the consumer activist

Consumer trust in brands is at an all time low. Research from Young & Rubicam and Edelman has identified a major decline in trust over the last 20...

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Paying to play on social media
Media

Paying to play on social media

8y Bob Cargill

Paying to play on social media

Despite rumors to the contrary, it’ll cost you if you want to run a successful social media program. It’ll cost you both time and money, not to mentio...

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Southwest Airlines is the tops for speedy Twitter customer service
Community Management

Southwest Airlines is the tops for speedy Twitter customer service

8y Al Roberts

Southwest Airlines is the tops for speedy Twitter ...

With more and more customers turning to social platforms like Twitter when they need help with a company's products or services, social customer care ...

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Is Twitter's NFL live streaming a success?
Media

Is Twitter's NFL live streaming a success?

8y Al Roberts

Is Twitter's NFL live streaming a success?

Having lost ground to rivals like Facebook, Instagram and Snapchat, Twitter has been investing heavily in live streaming, and one of its markets of pr...

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Is Hillary Clinton running one of the least effective presidential marketing campaigns ever?
Data insights

Is Hillary Clinton running one of the least effective presidential marketin...

8y Al Roberts

Is Hillary Clinton running one of the least effect...

Election 2016 is already like no presidential race before it, and one of the most striking aspects of this year’s race is the disparity between ...

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Snapchat's new glasses aim to bring first-person video to social media
Media

Snapchat's new glasses aim to bring first-person video to social media

8y Al Roberts

Snapchat's new glasses aim to bring first-person v...

Can Snapchat make tech-enabled glasses cool? It’s going to try. Last week, it was revealed that the company behind the ascendant social app part...

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Instagram: best practice content examples from global brands
Acquisition

Instagram: best practice content examples from global brands

8y Tereza Litsa

Instagram: best practice content examples from glo...

This month saw the release of the handbook: Going global with Facebook. It’s a useful body of research for budding social media marketers lookin...

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New creative opportunities on Facebook for a video-first world
Media

New creative opportunities on Facebook for a video-first world

8y Tereza Litsa

New creative opportunities on Facebook for a video...

Video consumption keeps increasing and Facebook is serious about a video-first world, encouraging us all to explore its full potential. Ian Crocombe, ...

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The global evolution of social media: infographic
Social

The global evolution of social media: infographic

8y Graham Charlton

The global evolution of social media: infographic

Needless to say, social media has evolved rapidly over the last ten to fifteen years. From early sites like six degrees to once big but now almost irr...

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How National Geographic uses visual storytelling to stand out in social media
Content

How National Geographic uses visual storytelling to stand out in social med...

8y Tereza Litsa

How National Geographic uses visual storytelling t...

National Geographic is known for its impressive visual content. How did it use it though to create a highly successful social presence? There are not ...

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The case of Skittles and how to react with real-time marketing
Marketing

The case of Skittles and how to react with real-time marketing

8y Tereza Litsa

The case of Skittles and how to react with real-ti...

Every brand would love to see its hashtag trending on social media, but what if it’s for the least expected reason? Should you use real-time marketing...

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