You don't have to be a large B2B company to create an impressive LinkedIn presence, all you need is the focus on the right direction and the consisten...
View articleThe website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, those visitors...
View articleIn its effort to prove that it’s not dying, Twitter is casting a wide net. For example, it’s investing heavily in live sports streaming. B...
View articleAs Facebook keeps changing its news feed algorithm, one constant factor is the domination of video content and so brands keep experimenting with it to...
View articleSocial media management can become time consuming, and that’s why we compiled a list of some of the best tools to enhance your social efforts. Whether...
View articleAlthough Facebook now generates upwards of 80% of its revenue from mobile ads, the world’s largest social network isn’t waving the white f...
View articleA Facebook page can be very useful for a business with multiple locations, either nationally, or internationally. Here’s how to customise each featur...
View articleAs video becomes an integral part of the social web, live-streaming has fast become one of the hottest trends. Spurred by the early success of Meerkat...
View articleElection 2016 features a presidential candidate like no other. Donald Trump, the Republican nominee, has more than 30 million followers across all of ...
View articleTwitter is struggling to keep up with rivals like Facebook and Snapchat, and embracing live sports streaming in an effort to differentiate itself and ...
View articleInstagram has announced the launch of Stories, a new feature which introduces the concept of fun and ephemeral posts that disappear after 24 hours. So...
View articlePublishers and marketers will need to be extra careful about the titles they use for content they promote on Facebook as the world’s largest soc...
View articleWe’ve written a lot about Snapchat, but here is a back-to-basic's guide for setting up an account and how to use it. And an overview of why and how ma...
View articleDon’t look now, but the last bastion of social media for millennials, Generation Z and anyone else in their teens or early twenties has pretty much re...
View articleInstagram has become an effective social network with its appealing visual content and there are many ways a B2B brand can benefit from its usage. Ins...
View articleOur previously published guide to Facebook image sizes is well over two years-old and therefore long overdue for an update, and SO much has happened t...
View articleThis morning, Merkle released its quarterly Direct Marketing Report, ahead of Google’s own Q2 earnings announcement and it makes for a bumper stat-fil...
View articleYesterday, Facebook reported blow-out earnings that handily beat Wall Street analyst expectations. The world’s largest social network generated ...
View articleWith more than a billion users, and billions of daily video views, gaining user attention on YouTube may seem a daunting prospect. However, the sheer...
View articleTwitter is in trouble. Despite the fact that it’s still one of the most visible names in social media, the company’s user growth has large...
View articleReddit might not be top-of-mind for social marketers, but the “front page of the internet” is one of the most popular sites on the web and...
View articleIt’s been a great year for Snapchat and it’s no surprise that Facebook is eyeing up many of its most successful features. At the same time, Snapchat i...
View articleSometimes the functionality and user experience (UX) on a website can make or break a business. Things like mobile optimization or page load-time are ...
View articleIn addition to being the world's largest ecommerce market, China is rapidly establishing itself as a hub for technological innovation around mobile so...
View articleTwitter has announced it will now let any of its users apply for the much sought after blue badge of verification. Read More...
View articleNews consumption has changed over the years as more people turn to social media to be updated for the latest news. How does this trend affect the onli...
View articleCompetition is rife for mobile app developers, and many spend significant sums of money driving installs of their apps. The world’s largest soci...
View article