Using organic posts to get people to click, explore and then buy is difficult to optimize and scale. The Holy Grail is to build full buying experiences within the post itself.
Facebook is going to add a shop section to pages, so consumers can shop without leaving its app or site. Will the social network turn into an online marketplace like Amazon?
Pinterest has partnered with thousands of brands including Macy’s, Neiman Marcus and Nordstrom to offer Buyable Pins.
Many campaigns focus on large spikes of awareness that fade quickly. But to consistently and efficiently drive business outcomes, brands must capture longer form attention as well.
UK technology company Intelligent Environments launches world's first emoji-only passcode. Is this a trend of things to come?
Apple Pay has the support and backing of many popular stores in the U.K. as well as eight banks.
There are mutual benefits for both Unicef Hong Kong and WeChat after a micro-financing platform was launched on the Chinese social messaging app.
Pinterest has unveiled transactional pins. Will its “Buy Button" work better than Twitter’s and Facebook’s version?
Bayern Munich's decision to launch a flagship store on China's Tmall is expected to enhance engagement with its Chinese fans.
Indonesia joins 31 other global markets with access to Twitter Ads for small and medium-sized businesses (SMBs), a move welcomed by the country’s digital marketing industry.