China is a key market for KLM Royal Dutch Airlines and it is engaging specialized CRM tools on its WeChat account to engage them for customer service.
Instagram has quickly turned into the favourite social network for many brands, as it seems to combine the appealing user experience with ... read more
Facebook is determined to take its advertising format to the next level and it might be a great opportunity for a brand ... read more
Buy buttons were a big topic last year while it has not yet taken off. Are buy buttons premature?
China's WeChat Wallet is expanding into global markets, but key to its success will depend on both user and vendor uptake.
QR codes might seem old school in the fast-paced world of digital marketing, but in China, they have transformed communications app WeChat into a world-leading example of mobile social commerce.
Marketers can use social media to engage users and connect with consumers during brief, yet influential micro moments.
In anticipation of Pinterest making its Promoted Pins readily available to more retailers, we evaluate and analyze the social strategies of Bloomingdales, JotForm, and BobVila.
Most marketers know that images are key to social engagement, but adding shoppable elements to images is the best way to see ROI on visual investments.
Von Content is all about brands sharing their content with the people who really want it, which makes marketing customizable. Founder Dustin Blank sees that becoming a big trend.