Now that Facebook Lead Ads are available to all advertisers, B2B and B2C marketers can utilize the social platform as a tool to help cultivate relationships and nurture leads.
Facebook, Twitter, Pinterest and Instagram may not be able to compete with Amazon for e-commerce, but the platforms' recent slew of offerings show they came to play this holiday season.
As e-commerce continues to grow in China, the only companies to survive will be those that are willing to adapt and let their consumers dictate the purchase journey.
What is social proof and how can e-tailers use it to increase sales? Here are nine examples of social proof in action.
How will Twitter's change to its DM character limit policy impact communication between brands and consumers, and alter the standards for customer engagement on social media platforms?
Marketers preparing for the upcoming holiday shopping season can use these strategies for social media to effectively increase sales, drive traffic, and spread brand awareness.
Using organic posts to get people to click, explore and then buy is difficult to optimize and scale. The Holy Grail is to build full buying experiences within the post itself.
Facebook is going to add a shop section to pages, so consumers can shop without leaving its app or site. Will the social network turn into an online marketplace like Amazon?
Pinterest has partnered with thousands of brands including Macy’s, Neiman Marcus and Nordstrom to offer Buyable Pins.
Many campaigns focus on large spikes of awareness that fade quickly. But to consistently and efficiently drive business outcomes, brands must capture longer form attention as well.