China's WeChat Wallet is expanding into global markets, but key to its success will depend on both user and vendor uptake.
QR codes might seem old school in the fast-paced world of digital marketing, but in China, they have transformed communications app WeChat into a world-leading example of mobile social commerce.
Marketers can use social media to engage users and connect with consumers during brief, yet influential micro moments.
In anticipation of Pinterest making its Promoted Pins readily available to more retailers, we evaluate and analyze the social strategies of Bloomingdales, JotForm, and BobVila.
Most marketers know that images are key to social engagement, but adding shoppable elements to images is the best way to see ROI on visual investments.
Von Content is all about brands sharing their content with the people who really want it, which makes marketing customizable. Founder Dustin Blank sees that becoming a big trend.
Now that Facebook Lead Ads are available to all advertisers, B2B and B2C marketers can utilize the social platform as a tool to help cultivate relationships and nurture leads.
Facebook, Twitter, Pinterest and Instagram may not be able to compete with Amazon for e-commerce, but the platforms' recent slew of offerings show they came to play this holiday season.
As e-commerce continues to grow in China, the only companies to survive will be those that are willing to adapt and let their consumers dictate the purchase journey.
What is social proof and how can e-tailers use it to increase sales? Here are nine examples of social proof in action.