WeChat a Must for Western Brands in China
Asia

WeChat a Must for Western Brands in China

9y Elisa Harca

WeChat a Must for Western Brands in China

WeChat is the darling of the Chinese app world and no brand should be considering a foray into China without it. Read More...

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Getting the Most Out of WeChat for Travel Marketing
Asia

Getting the Most Out of WeChat for Travel Marketing

9y Chris Baker

Getting the Most Out of WeChat for Travel Marketin...

WeChat offers the global tourism industry and brands an opportunity to establish connections with Chinese tourists without having to have a presence i...

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Buy Buttons to Soar in Asia in 2015
Asia

Buy Buttons to Soar in Asia in 2015

9y Sophie Loras

Buy Buttons to Soar in Asia in 2015

Twitter, Facebook, and Instagram began trialing Buy buttons in the U.S. this year, but the real promise could be in Asia. Read More...

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Pinterest Is Now Shoppable, But Will Google Be?
Social

Pinterest Is Now Shoppable, But Will Google Be?

9y Mike O'Brien

Pinterest Is Now Shoppable, But Will Google Be?

Google may be speaking to retailers about a Buy button, shortly after its chief rival pushed harder into search with Amazon Travel. Meanwhile, Pintere...

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Looking Back on Lessons From China's Singles Day
Asia

Looking Back on Lessons From China's Singles Day

9y Chris Maier

Looking Back on Lessons From China's Singles Day

Alibaba's Singles Day figures were mind-blowing, but the challenge for many brands is how to properly integrate digital into the business management p...

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A Single-Minded Approach to Online Sales in China
Asia

A Single-Minded Approach to Online Sales in China

9y Elisa Harca

A Single-Minded Approach to Online Sales in China

Alibaba's Singles Day on November 11 was a boon for brands and retailers in China – but what are the long-term benefits for the rest of the year? Read...

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Snapchat Partners With Square for Peer-to-Peer Payments
Social

Snapchat Partners With Square for Peer-to-Peer Payments

9y Mike O'Brien

Snapchat Partners With Square for Peer-to-Peer Pay...

To allow users to snap money to each other, Snapchat has partnered with another company to create a feature for the first time, though some experts qu...

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Alibaba Proves Itself on Singles Day, Again
Asia

Alibaba Proves Itself on Singles Day, Again

9y Andy Radovic

Alibaba Proves Itself on Singles Day, Again

Alibaba netted $9.3 billion on this year's Singles Day on November 11, and mobile was a key point of sale. Read More...

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Indonesia and Instagram: Ready For E-Commerce Takeoff
Asia

Indonesia and Instagram: Ready For E-Commerce Takeoff

9y Safitri Sri

Indonesia and Instagram: Ready For E-Commerce Take...

Indonesia is a country with a passion for social media, and Instagram is the latest platform being embraced by online retailers to market their wares....

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Hai Tao: Chinese Shopping Goes Global
Asia

Hai Tao: Chinese Shopping Goes Global

9y Chris Baker

Hai Tao: Chinese Shopping Goes Global

China's overseas shopping movement is set to take off – but online payment options for Chinese shoppers remains the biggest obstacle. Read More...

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Software, Social Media, and E-Commerce: The Digital Rise Continues in the East
Asia

Software, Social Media, and E-Commerce: The Digital Rise Continues in the E...

9y Elisa Harca

Software, Social Media, and E-Commerce: The Digita...

Asia has a thriving and innovative digital landscape that goes well beyond the traditional social media and e-commerce platforms of the West. Read Mor...

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Thailand's Digital Landscape
Asia

Thailand's Digital Landscape

9y Ohad Hecht

Thailand's Digital Landscape

Thailand might be best known for its beaches, but it also has a rich and innovative digital marketing space. Read More...

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5 Ways to Improve Social Commerce
Social

5 Ways to Improve Social Commerce

9y Angie Pascale

5 Ways to Improve Social Commerce

These strategies can help you harness the power of social media to boost your sales, especially during the holiday season. Read More...

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BlackBerry Expands Mobile Money Functionalities in Indonesia
Asia

BlackBerry Expands Mobile Money Functionalities in Indonesia

10y Sophie Loras

BlackBerry Expands Mobile Money Functionalities in...

BlackBerry is bulking out its BBM Money offerings in Indonesia, which will be available at the beginning of 2015. Read More...

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Facebook to Give PayPal and Venmo a Run for Their Money
Social

Facebook to Give PayPal and Venmo a Run for Their Money

10y Carly Page

Facebook to Give PayPal and Venmo a Run for Their ...

Will Facebook add its own payment service? If the rumors are true, it could be happening sooner rather than later. Read More...

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E-Commerce in China: Alibaba Is Just the Beginning
Asia

E-Commerce in China: Alibaba Is Just the Beginning

10y Andy Radovic

E-Commerce in China: Alibaba Is Just the Beginning

Alibaba has attracted global attention with its recent IPO, but it scratches the surface when it comes to other innovative e-commerce platforms coming...

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The WeChat Revolution
Asia

The WeChat Revolution

10y Stephen Hay

The WeChat Revolution

Any business serious about digital marketing in China should be using WeChat. Here are some tips for how to use the platform effectively. Read More...

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Twitter and Apple Are Changing the Way We Shop
Social

Twitter and Apple Are Changing the Way We Shop

10y Michael Della Penna

Twitter and Apple Are Changing the Way We Shop

Twitter's new Buy button and Apple's new Apple Pay are revolutionizing the social commerce industry, and will give marketers a host of new marketing o...

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Twitter Delves Further Into E-Commerce With Buy Button
Social

Twitter Delves Further Into E-Commerce With Buy Button

10y Mike O'Brien

Twitter Delves Further Into E-Commerce With Buy Bu...

Following a summer of social commerce initiatives, Twitter is taking the opposite of Facebook's approach and testing its new Buy button on accounts wi...

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Saks Beefs Up Social Commerce With the Shoppable Selfie
Social

Saks Beefs Up Social Commerce With the Shoppable Selfie

10y Mike O'Brien

Saks Beefs Up Social Commerce With the Shoppable S...

The department store launched #SaksStyle, a shoppable hub curated by customers who contribute their pictures from social media sites. Read More...

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Like2Buy Simplifies Shopping on Instagram
Social

Like2Buy Simplifies Shopping on Instagram

10y Mike O'Brien

Like2Buy Simplifies Shopping on Instagram

The new platform makes Instagram shopability easier for companies and consumers alike, but is one link enough? Read More...

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Groupon Reveals Time-Based Booking for Businesses Accepting Reservations
Social

Groupon Reveals Time-Based Booking for Businesses Accepting Reservations

10y Emily Alford

Groupon Reveals Time-Based Booking for Businesses ...

Groupon's time-based booking allows businesses to offer deals that act as reservations, allowing merchants to fill off-peak hours and lure new custome...

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Twitter Unveils Objective-Based Ad Campaigns
Social

Twitter Unveils Objective-Based Ad Campaigns

10y Mike O'Brien

Twitter Unveils Objective-Based Ad Campaigns

The social platform says its new tools will allow advertisers to select objectives and see recommended formats, as well as only pay for actions aligne...

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The Next Revolution in Social Commerce Is Still a Taboo
Social

The Next Revolution in Social Commerce Is Still a Taboo

10y Himanshu Sareen

The Next Revolution in Social Commerce Is Still a ...

As social media giants like Facebook and Twitter experiment further with e-commerce, services like Venmo appear more and more to be the future of digi...

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Pinterest Ramps Up E-Commerce Features
Social

Pinterest Ramps Up E-Commerce Features

10y Yuyu Chen

Pinterest Ramps Up E-Commerce Features

The image-based discovery platform is rolling out pins for specific interests, another feature that will benefit online businesses. So how can markete...

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Facebook Experiments With Buy Button
Social

Facebook Experiments With Buy Button

10y Mike O'Brien

Facebook Experiments With Buy Button

The new feature will allow users to purchase items without ever leaving Facebook, and perhaps alludes to the broader future of e-commerce. Read More...

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What Is "Rich Media" in a Social Mobile World?
Social

What Is "Rich Media" in a Social Mobile World?

10y Marko Muellner

What Is "Rich Media" in a Social Mobile World?

Social media is inherently "rich," but it is more than 75 percent mobile, which presents a slew of new challenges for marketers. How can we embrace so...

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