WeChat is the darling of the Chinese app world and no brand should be considering a foray into China without it.
WeChat offers the global tourism industry and brands an opportunity to establish connections with Chinese tourists without having to have a presence in China.
Twitter, Facebook, and Instagram began trialing Buy buttons in the U.S. this year, but the real promise could be in Asia.
Google may be speaking to retailers about a Buy button, shortly after its chief rival pushed harder into search with Amazon Travel. Meanwhile, Pinterest adopts something similar.
Alibaba's Singles Day figures were mind-blowing, but the challenge for many brands is how to properly integrate digital into the business management process to benefit from e-commerce in China.
Alibaba's Singles Day on November 11 was a boon for brands and retailers in China – but what are the long-term benefits for the rest of the year?
To allow users to snap money to each other, Snapchat has partnered with another company to create a feature for the first time, though some experts question the pairing.
Alibaba netted $9.3 billion on this year's Singles Day on November 11, and mobile was a key point of sale.
Indonesia is a country with a passion for social media, and Instagram is the latest platform being embraced by online retailers to market their wares.
China's overseas shopping movement is set to take off – but online payment options for Chinese shoppers remains the biggest obstacle.