Speaking at ClickZ Live Jakarta, Sri Safitri, chief marketing officer for Telkom Telstra, discussed how small to medium-sized businesses (SMBs) and brands in Indonesia are using Instagram as a central part of the e-commerce journey.
In this video, Razi Thalib, co-founder and chief executive (CEO) of Setipe.com, outlines tips for developing content for a targeted audience and measuring performance on social media in Indonesia.
The largest e-commerce company in China plans to invest $200 million in Snapchat. How will the Alibaba-Snapchat relationship evolve in the future?
Contextual commerce combines the power of data from devices like wearables and smartphones with the ease of interaction in physical spaces. But does it blur the line between convenient and invasive?
Amazon has opened an e-commerce store on Alibaba's Tmall retail platform to reach more Chinese shoppers online.
There are a number of challenges to the growth of e-commerce in Southeast Asia, but that shouldn't stop any brand from having a strategy for the region.
China's AliExpress is working with local Indonesian e-payment and logistics service providers for a major push into Southeast Asia's e-commerce market.
Weibo has partnered with Alipay to launch a Chinese New Year lucky gift campaign in a bid to recruit users back to the site, and offer greater exposure for brands.
WeChat is the darling of the Chinese app world and no brand should be considering a foray into China without it.
WeChat offers the global tourism industry and brands an opportunity to establish connections with Chinese tourists without having to have a presence in China.