Contextual commerce combines the power of data from devices like wearables and smartphones with the ease of interaction in physical spaces. But does it blur the line between convenient and invasive?
Amazon has opened an e-commerce store on Alibaba's Tmall retail platform to reach more Chinese shoppers online.
There are a number of challenges to the growth of e-commerce in Southeast Asia, but that shouldn't stop any brand from having a strategy for the region.
China's AliExpress is working with local Indonesian e-payment and logistics service providers for a major push into Southeast Asia's e-commerce market.
Weibo has partnered with Alipay to launch a Chinese New Year lucky gift campaign in a bid to recruit users back to the site, and offer greater exposure for brands.
WeChat is the darling of the Chinese app world and no brand should be considering a foray into China without it.
WeChat offers the global tourism industry and brands an opportunity to establish connections with Chinese tourists without having to have a presence in China.
Twitter, Facebook, and Instagram began trialing Buy buttons in the U.S. this year, but the real promise could be in Asia.
Google may be speaking to retailers about a Buy button, shortly after its chief rival pushed harder into search with Amazon Travel. Meanwhile, Pinterest adopts something similar.
Alibaba's Singles Day figures were mind-blowing, but the challenge for many brands is how to properly integrate digital into the business management process to benefit from e-commerce in China.