Making WeChat Work for Brands
Asia

Making WeChat Work for Brands

11y Elisa Harca

Making WeChat Work for Brands

It's tricky to predict what WeChat will be in the future, but here are some pointers on how to make the best use of its current format. Read More...

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Why Amazon Is the Most Social, Least Social-Friendly Commerce Platform
Social

Why Amazon Is the Most Social, Least Social-Friendly Commerce Platform

11y Himanshu Sareen

Why Amazon Is the Most Social, Least Social-Friend...

Over the last decade, as Facebook, Twitter, Instagram, and others have redefined the term social beyond commerce-related commentary, Amazon has remain...

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Islands in the Stream, That Is What We Are
Social

Islands in the Stream, That Is What We Are

11y Marko Muellner

Islands in the Stream, That Is What We Are

Strategic digital marketing advice from Dolly Parton and Kenny Rogers. Read More...

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Tweets Worth $20.37 on Average
Ecommerce

Tweets Worth $20.37 on Average

11y Susan Kuchinskas

Tweets Worth $20.37 on Average

While companies plough resources into expansive social media bureaus, SumAll has found that, at least for etailers, tweets don't contribute much to th...

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Barclaycard UK Rivals Groupon With New ‘Bespoke Offers’ Service
Social

Barclaycard UK Rivals Groupon With New ‘Bespoke Offers’ Service

11y Melanie White

Barclaycard UK Rivals Groupon With New ‘Bespoke Of...

New personalised shopping service from Barclaycard could save Britons up to £2,100 per household Read More...

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Developers Gain Access to Amazon for Social Logins
Social

Developers Gain Access to Amazon for Social Logins

11y Matt Kapko

Developers Gain Access to Amazon for Social Logins

Amazon wants to be the online identity of choice for apps, games and sites with a service it calls Login with Amazon. Read More...

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Digital Video Is New Again…What?
Social

Digital Video Is New Again…What?

11y Marko Muellner

Digital Video Is New Again…What?

There are four major trends that are changing the way marketers are thinking about digital video and why the excitement is building: social media, mob...

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Social Success via Search
Social

Social Success via Search

11y Harry Gold

Social Success via Search

One of the biggest things an organization can do is leverage social to propagate its materials throughout the web and add weight to them in organic se...

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MasterCard Uses Social Intelligence to Tweak MasterPass Offering
Social

MasterCard Uses Social Intelligence to Tweak MasterPass Offering

11y Susan Kuchinskas

MasterCard Uses Social Intelligence to Tweak Maste...

MasterCard's e-payments service has arrived - and it's evolved in part thanks to social media. Read More...

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Is Facebook the World's Best Loyalist Marketing Platform Ever?
Social

Is Facebook the World's Best Loyalist Marketing Platform Ever?

11y Marko Muellner

Is Facebook the World's Best Loyalist Marketing Pl...

We must begin to apply brand marketing budget, creativity, and the emerging social advertising toolset to the challenge of creating loyalists and incr...

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14 Ways to Link Social and SEO
Social

14 Ways to Link Social and SEO

11y Harry Gold

14 Ways to Link Social and SEO

Social media marketing and SEO are attached at the hip and should always be run in tandem and concurrently. Read More...

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Wanderful Brings Social Shopping to Newspapers
Social

Wanderful Brings Social Shopping to Newspapers

11y Susan Kuchinskas

Wanderful Brings Social Shopping to Newspapers

No more dirty fingers for consumers, who can throw away print circulars and browse sales on their tablets, phones or desktops thanks to Find&Save....

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U.S. Social Ad Revenue to Hit $11 Billion by 2017
Ad Industry Metrics

U.S. Social Ad Revenue to Hit $11 Billion by 2017

11y James Dohnert

U.S. Social Ad Revenue to Hit $11 Billion by 2017

Annual U.S. social ad revenue is expected to reach $11 billion by 2017, according to a recent study by BIA/Kelsey. Read More...

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Dark Posts Will Change How You Think About Facebook
Social

Dark Posts Will Change How You Think About Facebook

11y Marko Muellner

Dark Posts Will Change How You Think About Faceboo...

With this new power to reach into fans' news feeds, the potential to drive sustained brand and business value is suddenly real. Read More...

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Viral Spikes: The Power of the Share
Social

Viral Spikes: The Power of the Share

11y Harry Gold

Viral Spikes: The Power of the Share

How many marketing tactics and programs have you constructed around encouraging social shares? Read More...

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Twitter Serves Up New Targeting Options for Small Brands
Social

Twitter Serves Up New Targeting Options for Small Brands

11y Matt Kapko

Twitter Serves Up New Targeting Options for Small ...

While the company positions for broader interest in its paid media products, it is expanding the tools and services it offers marketers to encourage m...

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Marketers React to Facebook's 'Delicate Dance' Between Users and Ads
Social

Marketers React to Facebook's 'Delicate Dance' Between Users and Ads

11y Matt Kapko

Marketers React to Facebook's 'Delicate Dance' Bet...

Facebook's redesigned and filtered news feeds have failed to draw major accolades or critiques, but numerous questions as to what the changes portend ...

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Content + Context Are the New Black
Social

Content + Context Are the New Black

11y Marko Muellner

Content + Context Are the New Black

It's time to dive deep into how digital consumers behave, what they expect, and what engages them. Read More...

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Twitter Slowly Opens the Gates With Advertising APIs
Social

Twitter Slowly Opens the Gates With Advertising APIs

11y Matt Kapko

Twitter Slowly Opens the Gates With Advertising AP...

Twitter released a new set of APIs today that give marketers third-party access to manage and implement their Twitter Ad campaigns. Read More...

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Facebook Casts a Wider Targeting Net With Lookalike Audiences
Social

Facebook Casts a Wider Targeting Net With Lookalike Audiences

11y Matt Kapko

Facebook Casts a Wider Targeting Net With Lookalik...

Facebook has expanded its custom audience targeting feature to now include what it calls "lookalike audiences." Read More...

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American Express Pushes for Hashtag-Driven Commerce
Social

American Express Pushes for Hashtag-Driven Commerce

11y Matt Kapko

American Express Pushes for Hashtag-Driven Commerc...

Twitter and American Express expand their partnership with new pay-by-tweet functionality. Read More...

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Web-fomercials Move Product for Ball Home Canning
Media

Web-fomercials Move Product for Ball Home Canning

11y Susan Kuchinskas

Web-fomercials Move Product for Ball Home Canning

TV infomercials can sell everything from hair pieces to knives, so the big question is, why has it taken so long for them to move online? Ball home ca...

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Fresh Connects Manufacturers to Consumers for Reviews Via Shares
Social

Fresh Connects Manufacturers to Consumers for Reviews Via Shares

11y Lisa Lacy

Fresh Connects Manufacturers to Consumers for Revi...

Fresh is a product review site that rewards reviewers for sharing on social networks by increasing the odds they'll receive a product to review. Read ...

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Content or Context - Which Is King?
Social

Content or Context - Which Is King?

11y Marko Muellner

Content or Context - Which Is King?

Great content in the right context should be the foundation of our content marketing strategies. Read More...

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Google Shopping for Suppliers Launches for B2B Products
Social

Google Shopping for Suppliers Launches for B2B Products

11y Andrew Davis

Google Shopping for Suppliers Launches for B2B Pro...

A new Google Shopping program, Google Shopping for Suppliers, was recently launched in beta to help "users searching for B2B products to quickly find ...

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Expedia App Imbues Travel Pix with Emotion
Marketing

Expedia App Imbues Travel Pix with Emotion

11y Susan Kuchinskas

Expedia App Imbues Travel Pix with Emotion

The latest iteration of Expedia's "Find Yours" campaign lets people turn their travel photos into multimedia videos complete with music and Google Ear...

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Groupon Extends Payments Service as Rivalry Grows
Social

Groupon Extends Payments Service as Rivalry Grows

11y Susan Kuchinskas

Groupon Extends Payments Service as Rivalry Grows

Groupon says its credit card processing service, Groupon Payments, is now available for Android phones as part of version 2.2 of the Groupon Merchants...

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