It's tricky to predict what WeChat will be in the future, but here are some pointers on how to make the best use of its current format. Read More...
View articleOver the last decade, as Facebook, Twitter, Instagram, and others have redefined the term social beyond commerce-related commentary, Amazon has remain...
View articleStrategic digital marketing advice from Dolly Parton and Kenny Rogers. Read More...
View articleWhile companies plough resources into expansive social media bureaus, SumAll has found that, at least for etailers, tweets don't contribute much to th...
View articleNew personalised shopping service from Barclaycard could save Britons up to £2,100 per household Read More...
View articleAmazon wants to be the online identity of choice for apps, games and sites with a service it calls Login with Amazon. Read More...
View articleThere are four major trends that are changing the way marketers are thinking about digital video and why the excitement is building: social media, mob...
View articleOne of the biggest things an organization can do is leverage social to propagate its materials throughout the web and add weight to them in organic se...
View articleMasterCard's e-payments service has arrived - and it's evolved in part thanks to social media. Read More...
View articleWe must begin to apply brand marketing budget, creativity, and the emerging social advertising toolset to the challenge of creating loyalists and incr...
View articleSocial media marketing and SEO are attached at the hip and should always be run in tandem and concurrently. Read More...
View articleNo more dirty fingers for consumers, who can throw away print circulars and browse sales on their tablets, phones or desktops thanks to Find&Save....
View articleAnnual U.S. social ad revenue is expected to reach $11 billion by 2017, according to a recent study by BIA/Kelsey. Read More...
View articleWith this new power to reach into fans' news feeds, the potential to drive sustained brand and business value is suddenly real. Read More...
View articleHow many marketing tactics and programs have you constructed around encouraging social shares? Read More...
View articleWhile the company positions for broader interest in its paid media products, it is expanding the tools and services it offers marketers to encourage m...
View articleFacebook's redesigned and filtered news feeds have failed to draw major accolades or critiques, but numerous questions as to what the changes portend ...
View articleIt's time to dive deep into how digital consumers behave, what they expect, and what engages them. Read More...
View articleTwitter released a new set of APIs today that give marketers third-party access to manage and implement their Twitter Ad campaigns. Read More...
View articleFacebook has expanded its custom audience targeting feature to now include what it calls "lookalike audiences." Read More...
View articleTwitter and American Express expand their partnership with new pay-by-tweet functionality. Read More...
View articleTV infomercials can sell everything from hair pieces to knives, so the big question is, why has it taken so long for them to move online? Ball home ca...
View articleFresh is a product review site that rewards reviewers for sharing on social networks by increasing the odds they'll receive a product to review. Read ...
View articleGreat content in the right context should be the foundation of our content marketing strategies. Read More...
View articleA new Google Shopping program, Google Shopping for Suppliers, was recently launched in beta to help "users searching for B2B products to quickly find ...
View articleThe latest iteration of Expedia's "Find Yours" campaign lets people turn their travel photos into multimedia videos complete with music and Google Ear...
View articleGroupon says its credit card processing service, Groupon Payments, is now available for Android phones as part of version 2.2 of the Groupon Merchants...
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