Mindshare Proposes Interest Graph in Vision for Social Commerce
Social

Mindshare Proposes Interest Graph in Vision for Social Commerce

12y Matt Kapko

Mindshare Proposes Interest Graph in Vision for So...

The disconnect between social and commerce is virtually impossible to overcome in an all-encompassing environment like Facebook, according to Mindshar...

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Facebook Gifts Could Steal Search Dollars From Google
Paid Search

Facebook Gifts Could Steal Search Dollars From Google

12y Kate Kaye

Facebook Gifts Could Steal Search Dollars From Goo...

More than 100 partners including Vosges chocolate, Starbucks, Magnolia Bakery, and Happy Socks are signed on to sell items via Facebook's new Gifts se...

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Social Business ROI - the Emerging Opportunity for the CMO
Social

Social Business ROI - the Emerging Opportunity for the CMO

12y Janice Diner

Social Business ROI - the Emerging Opportunity for...

Marketing is undergoing its biggest shift in decades and the emerging social business opportunities for the CMO are groundbreaking. Read More...

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The 5 Most Important Elements of a Holiday Social Media Strategy
Social

The 5 Most Important Elements of a Holiday Social Media Strategy

12y Kevin Tate

The 5 Most Important Elements of a Holiday Social ...

With a busy holiday season beginning to dawn on the horizon, there is no better time to focus on what works best today in social media marketing. Read...

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Liking, Wanting, and Buying on Facebook
Social

Liking, Wanting, and Buying on Facebook

12y Janice Diner

Liking, Wanting, and Buying on Facebook

If a consumer "likes" something does that mean she will buy it? Read More...

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Groupon's National Sales Chief Leaves Company
Social

Groupon's National Sales Chief Leaves Company

12y Matt Kapko

Groupon's National Sales Chief Leaves Company

A four-month employee who was previously working on Groupon Goods has replaced Lee Brown. Read More...

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What's Next in Social Marketing? (Spoiler Alert: Real ROI)
Social

What's Next in Social Marketing? (Spoiler Alert: Real ROI)

12y Kevin Tate

What's Next in Social Marketing? (Spoiler Alert: R...

The first wave of social marketing innovation is over. The second wave has started and it's going to matter even more. Read More...

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Cooking School and Popsicle Maker Compete in Facebook Marketing Contest
Social

Cooking School and Popsicle Maker Compete in Facebook Marketing Contest

12y Mary Lisbeth D'Amico

Cooking School and Popsicle Maker Compete in Faceb...

Ten finalists remain in an Amex Open sponsored contest for small businesses. Read More...

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What a Facebook Ad Network Might Look Like
Social

What a Facebook Ad Network Might Look Like

12y Harry Gold

What a Facebook Ad Network Might Look Like

When is it coming and what will Facebook utilize for targeting? Read More...

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Shopping Is Inherently Social!
Social

Shopping Is Inherently Social!

12y Janice Diner

Shopping Is Inherently Social!

The results of social sharing are surfacing across the web and are demonstrating just how much we love to share what we're doing and buying. Read More...

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MasterCard Goes Local With Gilt City Deals Partnership
Social

MasterCard Goes Local With Gilt City Deals Partnership

12y Matt Kapko

MasterCard Goes Local With Gilt City Deals Partner...

MasterCard is offering deals for Nieman Marcus and meetings with Cubs players as part of its Priceless Cities program. Read More...

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Engaging Social Customers in a Post-Tab World
Social

Engaging Social Customers in a Post-Tab World

12y Kevin Tate

Engaging Social Customers in a Post-Tab World

The social marketing landscape continues to change, yet many marketers haven't shifted their engagement tactics. Read More...

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Socializing Thought Leadership
Social

Socializing Thought Leadership

12y Harry Gold

Socializing Thought Leadership

Making your thought leadership materials go viral. Read More...

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Augmented Reality Shopping Coming Soon
Media

Augmented Reality Shopping Coming Soon

12y Susan Kuchinskas

Augmented Reality Shopping Coming Soon

IBM Research has a prototype of a data-driven personal shopping assistant mobile app. Read More...

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From Mindshare to Marketshare: Closing the Purchase Gap in Social
Social

From Mindshare to Marketshare: Closing the Purchase Gap in Social

12y Kevin Tate

From Mindshare to Marketshare: Closing the Purchas...

How brands can improve the effectiveness of their social product promotion efforts. Read More...

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Payvment Offers Facebook Ads for Social Commerce
Social

Payvment Offers Facebook Ads for Social Commerce

12y Matt Kapko

Payvment Offers Facebook Ads for Social Commerce

Firm sifts through Facebook data to connect audiences with products. Read More...

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Social Media Marketing and the Brand Embrace
Social

Social Media Marketing and the Brand Embrace

12y Harry Gold

Social Media Marketing and the Brand Embrace

A well-executed brand embrace strategy turns prospects into customers, customers into brand loyalists, and loyalists into advocates. Read More...

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Groupon and Foursquare End Distribution Deal
Social

Groupon and Foursquare End Distribution Deal

12y Christopher Heine

Groupon and Foursquare End Distribution Deal

Partnership appears to have lasted less than 10 months. Read More...

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Driving Social Commerce With Facebook Login
Social

Driving Social Commerce With Facebook Login

12y Janice Diner

Driving Social Commerce With Facebook Login

How Facebook login and Open Graph actions are helping connect consumers with e-commerce websites. Read More...

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The Facebook Marketer's Moment of Truth
Social

The Facebook Marketer's Moment of Truth

12y Kevin Tate

The Facebook Marketer's Moment of Truth

We marketers must keep our promises as we explore new ways to responsibly leverage the valuable access and amplification our customers have granted. R...

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Bazaarvoice Nabs Rival PowerReviews for $152M
Social

Bazaarvoice Nabs Rival PowerReviews for $152M

12y Christopher Heine

Bazaarvoice Nabs Rival PowerReviews for $152M

Two huge e-commerce reviews players consolidate. Read More...

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E-commerce May Not Come Soon to Pinterest
Social

E-commerce May Not Come Soon to Pinterest

12y Anna Maria Virzi

E-commerce May Not Come Soon to Pinterest

A Japanese e-commerce giant led $100M VC investment. Read More...

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Facebook and Amex Tread on Groupon's Turf
Social

Facebook and Amex Tread on Groupon's Turf

12y Christopher Heine

Facebook and Amex Tread on Groupon's Turf

Deals space still looks up for grabs. Read More

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The Inconvenient Mention in Social Media
Social

The Inconvenient Mention in Social Media

12y Brandon Cheung

The Inconvenient Mention in Social Media

Undesirable aspects of your business are leaking out on the Internet - and it's your responsibility to do something about it. Read More...

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Hong Kong Horse Racing Club Embraces ‘Social’ Business
Social

Hong Kong Horse Racing Club Embraces ‘Social’ Business

12y Anna Maria Virzi

Hong Kong Horse Racing Club Embraces ‘Social’ Busi...

Custom-built interactive tables encourage novices to socialize, become horse racing enthusiasts. Read More...

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Facebook 'Offers' Goes National
Social

Facebook 'Offers' Goes National

12y Christopher Heine

Facebook 'Offers' Goes National

Digital giant says all businesses in the United States can now test its free deals platform. Read More...

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Foursquare Offers Instant Verification For $10
Social

Foursquare Offers Instant Verification For $10

12y Christopher Heine

Foursquare Offers Instant Verification For $10

Merchants no longer have to wait weeks to get started running specials on the geo-social platform. Read More...

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