Gigya VP of marketing John Elkaim shares a three-step process for personalized marketing campaigns using deep identity data. Read More...
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View articleCheck out these top performing terms to use in email subject lines, SMS, social media and in your landing page call to action to increase conversion. ...
View articleThe result of our complicated history with interactive media is that brands, publishers, and ad developers are keen to push the boundaries of interact...
View articleAvoid complaints, address issues, but most importantly focus on the interaction. Read More...
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View articleSocial TV ad targeting got a major boost last week as Twitter made its service available to all TV marketers in the United States. Read More...
View articleSo much money is being spent on building up social media sites, why not consider using a slightly different approach? Read More...
View articlePartnering with Mass Relevance, "American Idol" began showing a social sentiment ticker on February 25 to harness the social activities of its fans. R...
View articleBeing relevant, timely, and hosting conversations among your consumers is going to help you drive engagement that will provide you with useful content...
View articleThe company recently launched a campaign that lets people write and share secret messages to each other online that can only be decoded by viewing the...
View articleGoogle gathered some of its biggest agency partners, global brands and publishers on Wednesday to reveal what it calls “the biggest upgrade to our cor...
View articleA review of email marketing expert Simms Jenkins' new book on how brands should be leveraging social and mobile in their email marketing campaigns. Re...
View articleA few tips from top brands on purposeful communications. Read More...
View articleBrands need to leverage intrigue with little incentives (if necessary) as they try to engage with consumers. Read More...
View articleThe key to success with your email marketing is to get your consumer to pay attention to what you are sending her and get her commitment to a digital ...
View articleThe most obvious and easy way to get more likes for your page is to get all of your current customers to fan/follow/like you. Read More...
View articleThis week, streaming members in the U.S. will be able to opt in to see what movies and TV shows their friends are watching and rating highly. Read Mor...
View articleFive things to make your connections meaningful and avoid losing the opportunity to connect digitally. Read More...
View article"It's a friendly place you can go and hang out": NWF'S Danielle Brigida shares how the 77-year-old conservation group got social. Read More...
View articleOliver Snoddy, the Head of Planning at Twitter UK, opened Day 2 of SES London with his keynote speech on Realtime Marketing Opportunities. Read More...
View articleBrands need to have three types of communications in place for when personal information gets hacked. Part one in a series on responsible digital mark...
View articleThree things were apparent during this year's Super Bowl - you use social to find new consumers, to interact with consumers, and it's a powerful way t...
View articleThis year don't forget to focus on big data, connect your communication dots, and have a social conversation with your community. Read More...
View articleThe five key things that are going to help marketers achieve greater success. Read More...
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