No.2 Most Read Article of 2013: Say Goodbye to the Age of Generalizations
Social

No.2 Most Read Article of 2013: Say Goodbye to the Age of Generalizations

10y John Elkaim

No.2 Most Read Article of 2013: Say Goodbye to the...

Gigya VP of marketing John Elkaim shares a three-step process for personalized marketing campaigns using deep identity data. Read More...

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Four Seasons Adds Pinterest Place Pins to Online Trip-Planning Service
Marketing

Four Seasons Adds Pinterest Place Pins to Online Trip-Planning Service

10y Lisa Lacy

Four Seasons Adds Pinterest Place Pins to Online T...

Four Seasons Hotels and Resorts has four boards with Pinterest’s new Place Pins, to help travelers in trip planning and local content discovery. Read ...

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You Need “Beliebers” for Your Brand
Social

You Need “Beliebers” for Your Brand

10y Russ Fradin

You Need “Beliebers” for Your Brand

Here are some simple steps to create a customer advocacy program that will generate Passionate Advocates. Read More...

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Killer Terms for Subject Lines & Calls to Action
Social

Killer Terms for Subject Lines & Calls to Action

10y Sundeep Kapur

Killer Terms for Subject Lines & Calls to Action

Check out these top performing terms to use in email subject lines, SMS, social media and in your landing page call to action to increase conversion. ...

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Digital or Interactive? Brands Exemplify Modern Media Trends
Media

Digital or Interactive? Brands Exemplify Modern Media Trends

11y Tessa Wegert

Digital or Interactive? Brands Exemplify Modern Me...

The result of our complicated history with interactive media is that brands, publishers, and ad developers are keen to push the boundaries of interact...

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Tips on Getting Into the Gmail Primary Inbox
Email

Tips on Getting Into the Gmail Primary Inbox

11y Sundeep Kapur

Tips on Getting Into the Gmail Primary Inbox

Avoid complaints, address issues, but most importantly focus on the interaction. Read More...

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Leveraging Facebook for Performance - Time to Catch Up
Asia

Leveraging Facebook for Performance - Time to Catch Up

11y Jermyn Toh

Leveraging Facebook for Performance - Time to Catc...

Three approaches to get more out of Facebook. Part one in a two-part series. Read More...

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Insider Tips for the Perfect Headline: Email, Mobile, or Social
Email

Insider Tips for the Perfect Headline: Email, Mobile, or Social

11y Sundeep Kapur

Insider Tips for the Perfect Headline: Email, Mobi...

Don't forget: as digital marketers, we have the onus to always keep a fresh set of headlines even if we are reusing old content. Read More...

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Twitter and Facebook Generate Leverage in Social TV Ad Targeting
Social

Twitter and Facebook Generate Leverage in Social TV Ad Targeting

11y Matt Kapko

Twitter and Facebook Generate Leverage in Social T...

Social TV ad targeting got a major boost last week as Twitter made its service available to all TV marketers in the United States. Read More...

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Use Real-Time Digital Receipts to Drive Effective Social Media Connections
Social

Use Real-Time Digital Receipts to Drive Effective Social Media Connections

11y Sundeep Kapur

Use Real-Time Digital Receipts to Drive Effective ...

So much money is being spent on building up social media sites, why not consider using a slightly different approach? Read More...

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'American Idol' Aims for Mass Engagement With Social Sentiment Ticker
Marketing

'American Idol' Aims for Mass Engagement With Social Sentiment Ticker

11y Susan Kuchinskas

'American Idol' Aims for Mass Engagement With Soci...

Partnering with Mass Relevance, "American Idol" began showing a social sentiment ticker on February 25 to harness the social activities of its fans. R...

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Social Success: Content, Brand Ambassadors, and Timing
Social

Social Success: Content, Brand Ambassadors, and Timing

11y Sundeep Kapur

Social Success: Content, Brand Ambassadors, and Ti...

Being relevant, timely, and hosting conversations among your consumers is going to help you drive engagement that will provide you with useful content...

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Jell-O 'Secret Message' Campaign Plays on '50s Nostalgia
Social

Jell-O 'Secret Message' Campaign Plays on '50s Nostalgia

11y Mary Lisbeth D'Amico

Jell-O 'Secret Message' Campaign Plays on '50s Nos...

The company recently launched a campaign that lets people write and share secret messages to each other online that can only be decoded by viewing the...

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Google Pushes Social Wildfire Into DoubleClick
Marketing

Google Pushes Social Wildfire Into DoubleClick

11y Matt Kapko

Google Pushes Social Wildfire Into DoubleClick

Google gathered some of its biggest agency partners, global brands and publishers on Wednesday to reveal what it calls “the biggest upgrade to our cor...

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'The New Inbox': Mobile's Impact on Email Marketing and Social Media
Social

'The New Inbox': Mobile's Impact on Email Marketing and Social Media

11y Sundeep Kapur

'The New Inbox': Mobile's Impact on Email Marketin...

A review of email marketing expert Simms Jenkins' new book on how brands should be leveraging social and mobile in their email marketing campaigns. Re...

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Live From the Global Purpose Summit
Social

Live From the Global Purpose Summit

11y Sundeep Kapur

Live From the Global Purpose Summit

A few tips from top brands on purposeful communications. Read More...

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Drawing Consumers in With Intrigue
Social

Drawing Consumers in With Intrigue

11y Sundeep Kapur

Drawing Consumers in With Intrigue

Brands need to leverage intrigue with little incentives (if necessary) as they try to engage with consumers. Read More...

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Postal Fail and the Value of Email Messaging
Social

Postal Fail and the Value of Email Messaging

11y Sundeep Kapur

Postal Fail and the Value of Email Messaging

The key to success with your email marketing is to get your consumer to pay attention to what you are sending her and get her commitment to a digital ...

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The No. 1 Way to Get More Fans/Follows/Likes
Social

The No. 1 Way to Get More Fans/Follows/Likes

11y Krista Neher

The No. 1 Way to Get More Fans/Follows/Likes

The most obvious and easy way to get more likes for your page is to get all of your current customers to fan/follow/like you. Read More...

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Netflix Gets Social With U.S. Facebook Integration
Social

Netflix Gets Social With U.S. Facebook Integration

11y Lisa Lacy

Netflix Gets Social With U.S. Facebook Integration

This week, streaming members in the U.S. will be able to opt in to see what movies and TV shows their friends are watching and rating highly. Read Mor...

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Making Marketing Connections Meaningful
Social

Making Marketing Connections Meaningful

11y Sundeep Kapur

Making Marketing Connections Meaningful

Five things to make your connections meaningful and avoid losing the opportunity to connect digitally. Read More...

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How the National Wildlife Federation Embraced Social
Social

How the National Wildlife Federation Embraced Social

11y Mary Lisbeth D'Amico

How the National Wildlife Federation Embraced Soci...

"It's a friendly place you can go and hang out": NWF'S Danielle Brigida shares how the 77-year-old conservation group got social. Read More...

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SES London: Twitter: The Shortest Distance Between You & What Interests You Most
Social

SES London: Twitter: The Shortest Distance Between You & What Interests...

11y Greg Jarboe

SES London: Twitter: The Shortest Distance Between...

Oliver Snoddy, the Head of Planning at Twitter UK, opened Day 2 of SES London with his keynote speech on Realtime Marketing Opportunities. Read More...

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What Brands Can Do to Circumvent Social Hacking
Social

What Brands Can Do to Circumvent Social Hacking

11y Sundeep Kapur

What Brands Can Do to Circumvent Social Hacking

Brands need to have three types of communications in place for when personal information gets hacked. Part one in a series on responsible digital mark...

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7 Lessons From the 2013 Super Bowl Commercials
Social

7 Lessons From the 2013 Super Bowl Commercials

11y Sundeep Kapur

7 Lessons From the 2013 Super Bowl Commercials

Three things were apparent during this year's Super Bowl - you use social to find new consumers, to interact with consumers, and it's a powerful way t...

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Leverage These 10 Trends Into Your 2013 Initiatives
Social

Leverage These 10 Trends Into Your 2013 Initiatives

11y Sundeep Kapur

Leverage These 10 Trends Into Your 2013 Initiative...

This year don't forget to focus on big data, connect your communication dots, and have a social conversation with your community. Read More...

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Focus: 5 Resolutions for Digital Marketers
Social

Focus: 5 Resolutions for Digital Marketers

11y Sundeep Kapur

Focus: 5 Resolutions for Digital Marketers

The five key things that are going to help marketers achieve greater success. Read More...

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