Facebook announced Premium Video Ads, which have been tested since last December. The video ads aim to help advertisers reach branding objectives on Facebook.
Employee advocacy is the marketing channel your team needs to amplify the reach of that content, and double the effectiveness of your marketing program. Here's how to set up an employee advocacy program.
Virgin America launches in-flight social network enabling passengers to network in the air. Meanwhile, Virgin Atlantic is in the midst of a six-week Google Glass trial to aid check-in.
A study showed that 78 percent of salespeople using social media platforms such as LinkedIn, Twitter, and Facebook outsell their peers - but why?
Gigya VP of marketing John Elkaim shares a three-step process for personalized marketing campaigns using deep identity data.
Four Seasons Hotels and Resorts has four boards with Pinterest’s new Place Pins, to help travelers in trip planning and local content discovery.
Here are some simple steps to create a customer advocacy program that will generate Passionate Advocates.
Check out these top performing terms to use in email subject lines, SMS, social media and in your landing page call to action to increase conversion.
The result of our complicated history with interactive media is that brands, publishers, and ad developers are keen to push the boundaries of interactivity online. Here's a peek at what's been cooking in digital interactive campaigns.
Avoid complaints, address issues, but most importantly focus on the interaction.