10 Things That Can Destroy an Email Marketing Program
Social

10 Things That Can Destroy an Email Marketing Program

11y Sundeep Kapur

10 Things That Can Destroy an Email Marketing Prog...

Keep an eye out for consumers' top concerns that can force them off your list. Read More...

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How Sophisticated Are Your Digital Campaigns?
Social

How Sophisticated Are Your Digital Campaigns?

11y Sundeep Kapur

How Sophisticated Are Your Digital Campaigns?

Five simple measures of success for calculating the ROI on your digital campaign. Read More...

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Holiday Wish List: What Digital Marketers Want
Social

Holiday Wish List: What Digital Marketers Want

11y Sundeep Kapur

Holiday Wish List: What Digital Marketers Want

As marketers, we all hold the same needs and wants to be able to communicate with consumers. Read More...

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Compass Labs Launches CLIQ Social Intelligence
Social

Compass Labs Launches CLIQ Social Intelligence

11y Lisa Lacy

Compass Labs Launches CLIQ Social Intelligence

Social marketing platform Compass Labs has launched CLIQ Social Intelligence, a platform it says provides brands guidance on their audience, and earne...

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5 Things We Can Learn From This Year's Political Campaign
Social

5 Things We Can Learn From This Year's Political Campaign

12y Sundeep Kapur

5 Things We Can Learn From This Year's Political C...

How the 2012 multi-channel presidential campaigns can teach us as marketers. Read More...

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Advanced Digital Marketing: Do This, Not That!
Social

Advanced Digital Marketing: Do This, Not That!

12y Sundeep Kapur

Advanced Digital Marketing: Do This, Not That!

Need a big list? Want to ask for preferences or build a community? How do you measure ROI? Look no further. Read More...

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LensCrafters Uses Social Sharing to Jazz Up In-Store Experience
Social

LensCrafters Uses Social Sharing to Jazz Up In-Store Experience

12y Mary Lisbeth D'Amico

LensCrafters Uses Social Sharing to Jazz Up In-Sto...

SapientNitro worked with LensCrafters to digitize the in-store experience. The agency claims most retailers it studied recently did a poor job of enha...

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7 Ideas to Improve Your Cause Marketing
Social

7 Ideas to Improve Your Cause Marketing

12y Sundeep Kapur

7 Ideas to Improve Your Cause Marketing

How to make sure your cause marketing is having an impact. Read More...

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Pre-Debate, Planned Parenthood Aims Anti-Romney Ads in Denver
Display Advertising

Pre-Debate, Planned Parenthood Aims Anti-Romney Ads in Denver

12y Kate Kaye

Pre-Debate, Planned Parenthood Aims Anti-Romney Ad...

The pro-choice organization is blanketing The Denver Post's Politics home page today with display ads encouraging voters to "Ask Mitt where he stands ...

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Facebook Takes Another Step to Compete in Search
Search

Facebook Takes Another Step to Compete in Search

12y Miranda Miller

Facebook Takes Another Step to Compete in Search

Facebook will roll out a personal search history record in the Activity Log over the coming weeks, another step toward competing with Google in search...

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Conduct an Ethnography if You Want to Know Your Consumers
Social

Conduct an Ethnography if You Want to Know Your Consumers

12y Sundeep Kapur

Conduct an Ethnography if You Want to Know Your Co...

To build a relationship with your consumers you must focus on staying in touch, listening to their needs, and serving them the best you can. Read More...

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Social Platform Used by GOP and Obama White House Launches Product Set
Marketing

Social Platform Used by GOP and Obama White House Launches Product Set

12y Kate Kaye

Social Platform Used by GOP and Obama White House ...

As an official Twitter partner, Mass Relevance has access to Twitter's data-laden firehose and is making custom platforms designed for clients includi...

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VW of America Highlights Owner Stories on Facebook
Social

VW of America Highlights Owner Stories on Facebook

12y Susan Kuchinskas

VW of America Highlights Owner Stories on Facebook

Today, Volkswagen of America launched a new brand campaign and site that's fueled by Facebook. Read More...

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BuzzFeed Acquires Facebook Ad Targeting with Kingfish
Media

BuzzFeed Acquires Facebook Ad Targeting with Kingfish

12y Susan Kuchinskas

BuzzFeed Acquires Facebook Ad Targeting with Kingf...

New VP of Video Ze Frank will produce videos to create more video ad inventory for BuzzFeed sponsors. Read More...

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How Adobe Uses Search Data to Drive Cross-Channel Sales
Paid Search

How Adobe Uses Search Data to Drive Cross-Channel Sales

12y Susan Kuchinskas

How Adobe Uses Search Data to Drive Cross-Channel...

Adobe SEO manager David Lloyd discussed how the company uses search data and content optimization to inform print collateral, advertising, social medi...

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9 Trends Defining Consumer Engagement
Social

9 Trends Defining Consumer Engagement

12y Sundeep Kapur

9 Trends Defining Consumer Engagement

Here’s a look at the latest key trends shaping our marketing future and defining consumer engagement in the areas of gamification, mobile, social medi...

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What to Do With Fakebook?
Social

What to Do With Fakebook?

12y Sundeep Kapur

What to Do With Fakebook?

How to keep things real on your brand's Facebook page. Read More...

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The Importance of Being Earnest
Social

The Importance of Being Earnest

12y Sundeep Kapur

The Importance of Being Earnest

The web makes things convenient. Brands need to be aware, careful, and respect this transparency. Read More...

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Upping Your Social Media Following via Email
Social

Upping Your Social Media Following via Email

12y Sundeep Kapur

Upping Your Social Media Following via Email

Five tips on getting consumers to follow your brand on social media channels. Read More...

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Provide Personalized Service to Create Effective Engagement
Social

Provide Personalized Service to Create Effective Engagement

12y Sundeep Kapur

Provide Personalized Service to Create Effective E...

The more you can personalize and have a relevant conversation, the better your chances to engage and create brand ambassadors. Read More...

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Traveling With Mobile and Social
Social

Traveling With Mobile and Social

12y Sundeep Kapur

Traveling With Mobile and Social

An accident away from home highlights how our mobile devices keep us connected and informed. Read More...

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Site Helps Teens Share Crushes on Favorite Books
Social

Site Helps Teens Share Crushes on Favorite Books

12y Lisa Lacy

Site Helps Teens Share Crushes on Favorite Books

HarperCollins launched social hub for young adult fiction readers. Read More...

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Facebook Email Address Change Incites Backlash
Social

Facebook Email Address Change Incites Backlash

12y Carly Page

Facebook Email Address Change Incites Backlash

Facebook is changing users' default contact details to Facebook.com email addresses. Read More...

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Content Apps Could Be First to Embrace Facebook Mobile Likes
Media

Content Apps Could Be First to Embrace Facebook Mobile Likes

12y Matt Kapko

Content Apps Could Be First to Embrace Facebook Mo...

Popular Facebook apps could see resurgence with mobile likes. Read More...

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Facebook Likes Come to Third-Party Mobile Apps
Media

Facebook Likes Come to Third-Party Mobile Apps

12y Matt Kapko

Facebook Likes Come to Third-Party Mobile Apps

Developers can create their own buttons to share via mobile apps back to Facebook. Read More...

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Facebook on More Homepages Than Twitter and Google+
Social

Facebook on More Homepages Than Twitter and Google+

12y Search Engine Watch

Facebook on More Homepages Than Twitter and Google...

24.3% of homepages have Facebook integration. Read More...

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11 Deadly Social Media Sins
Social

11 Deadly Social Media Sins

12y Sundeep Kapur

11 Deadly Social Media Sins

Engaging with your consumers is great, but sometimes it can be taken too far or in the wrong direction. Read More...

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