Turning TikToks into book sales: Penguin Random House's influencer marketing masterclass

Case Study Turning TikToks into book sales: Penguin Random House's influencer marketing masterclass

5m Benjamin Broomfield

Turning TikToks into book sales: Penguin Random Ho...

When you imagine the sort of companies who are successfully taking to TikTok, one that sits in a 600-year-old industry such as publishing might not sp...

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The role of AI & social media marketers in a B2B marketing campaign

AI & Automation The role of AI & social media marketers in a B2B marketing campaign

2y Amanda Jerelyn

The role of AI & social media marketers in a B2B m...

A B2B marketing campaign in recent times is more capable of driving sales. We look at how AI and social media marketers together can enhance any B2B m...

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The holiday guide to cross-platform social media advertising

Digital Marketing The holiday guide to cross-platform social media advertising

2y Robert Rothschild

The holiday guide to cross-platform social media a...

Smartly.io's VP of Global Marketing, Robert Rothschild, discusses how advertisers can connect with audiences across social for successful holiday camp...

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How brands are creating communities and cultural moments on TikTok

Brand awareness How brands are creating communities and cultural moments on TikTok

2y Luke Richards

How brands are creating communities and cultural m...

TikTok offers a new opportunity for brands. But according to their West Coast lead for global business solutions, realness and authenticity are what r...

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Four lessons for creating a joined-up social strategy

Social Integration Four lessons for creating a joined-up social strategy

6y Linus Gregoriadis

Four lessons for creating a joined-up social strat...

ClickZ’s Social Media Masterclass webinar on the Dangers of Disjointed Social focused on how companies can 'join up' their organic and paid-for social...

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Five universal principles of social media engagement for businesses

Community Management Five universal principles of social media engagement for businesses

6y Bob Cargill

Five universal principles of social media engageme...

Despite everything you read and no matter what anyone else tells you, there’s really no secret to success for marketers on social media. Read More...

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10 ways Major League Baseball teams win on social media

Social Media 10 ways Major League Baseball teams win on social media

6y Bob Cargill

10 ways Major League Baseball teams win on social ...

Only a few days or so into the 2017 season, here are 10 different ways that Major League Baseball teams were using social media around Opening Day las...

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13 epic stats and facts from The State of Social webinar

Data insights 13 epic stats and facts from The State of Social webinar

6y Andrew Warren-Payne

13 epic stats and facts from The State of Social w...

On March 23, ClickZ Intelligence held the webinar ‘The State of Social 2017’ in association with Tracx. As part of the presentation, a huge number of ...

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Optimizing Facebook ads for success and better ROI in 2017

Display Advertising Optimizing Facebook ads for success and better ROI in 2017

6y Eimantas Balciunas

Optimizing Facebook ads for success and better ROI...

Every year, the average business spends thousands of dollars on Facebook ads but has little or nothing to show for it. If this is true for your busine...

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5 things hotels are doing wrong on Facebook

Content 5 things hotels are doing wrong on Facebook

6y Eimantas Balciunas

5 things hotels are doing wrong on Facebook

Social media has changed the game in the hospitality industry. Most hotels use Instagram to visually engage their audience; some use Twitter for custo...

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Seven B2B marketers rocking it on social media

Social Seven B2B marketers rocking it on social media

6y Bob Cargill

Seven B2B marketers rocking it on social media

The difference between B2C social media marketers and those on the B2B side of the fence is like the difference between hard rock and classical music....

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How brands can use social media analytics in 2017

Analytics How brands can use social media analytics in 2017

6y Tereza Litsa

How brands can use social media analytics in 2017

Social media has developed into an effective component of digital strategy, but measuring its performance is still a challenge. How will analytics aff...

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Three ways to nail customer care on social media

Community Management Three ways to nail customer care on social media

6y Chris Camps

Three ways to nail customer care on social media

When it comes to customer care, social media offers a chance for your brand to shine. But as with any public forum, it can be risky. Here are three qu...

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The ONLY lesson from every social media brand fail example ever

Insights The ONLY lesson from every social media brand fail example ever

6y Danny Goodwin

The ONLY lesson from every social media brand fail...

Everyone wants to go viral on social media. But sometimes your brand ends up going viral for the wrong reasons. Read More...

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How National Geographic uses visual storytelling to stand out in social media

Content How National Geographic uses visual storytelling to stand out in social media

6y Tereza Litsa

How National Geographic uses visual storytelling t...

National Geographic is known for its impressive visual content. How did it use it though to create a highly successful social presence? There are not ...

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Three small businesses rocking local social media marketing

Acquisition Three small businesses rocking local social media marketing

6y Harsh Agrawal

Three small businesses rocking local social media ...

Local businesses may not have the same resources, budgets or social tools available to international retailers, yet somehow some of them manage to imp...

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How to master Facebook advertising and targeting

Media How to master Facebook advertising and targeting

6y Tereza Litsa

How to master Facebook advertising and targeting

Facebook advertising is becoming very useful, especially when you explore its potential and all its targeting options. Greg Gifford, Director of Searc...

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Twitter channels Snapchat filters with Promoted Stickers

Social Twitter channels Snapchat filters with Promoted Stickers

6y Al Roberts

Twitter channels Snapchat filters with Promoted St...

In its effort to prove that it’s not dying, Twitter is casting a wide net. For example, it’s investing heavily in live sports streaming. B...

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Three reasons why Snapchat is such a big social media hit

Acquisition Three reasons why Snapchat is such a big social media hit

6y Bob Cargill

Three reasons why Snapchat is such a big social me...

Don’t look now, but the last bastion of social media for millennials, Generation Z and anyone else in their teens or early twenties has pretty much re...

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Facebook image cheat sheet: maximum photo sizes for your branded page and ads

Social Facebook image cheat sheet: maximum photo sizes for your branded page and ads

6y Christopher Ratcliff

Facebook image cheat sheet: maximum photo sizes fo...

Our previously published guide to Facebook image sizes is well over two years-old and therefore long overdue for an update, and SO much has happened t...

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How do businesses stand out on Ello's ad-free network?

Content How do businesses stand out on Ello's ad-free network?

7y Rebecca Sentance

How do businesses stand out on Ello's ad-free netw...

The social network Ello, launched in March 2014, has often been seen as a no-go area for brands and businesses due to its uncompromising stance on adv...

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10 ways a personal brand on social media helps the corporate brand behind it

Media 10 ways a personal brand on social media helps the corporate brand behind it

7y Bob Cargill

10 ways a personal brand on social media helps the...

No one can say that there aren’t many benefits of having a strong personal brand on social media. After all, your LinkedIn profile is where practical...

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How to use visual social media. Part two: Tumblr and Snapchat

Content How to use visual social media. Part two: Tumblr and Snapchat

7y Rebecca Sentance

How to use visual social media. Part two: Tumblr a...

Visual content in all its forms has become the driving trend online, as improvements in technology and bandwidth push the boundaries of what can be do...

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How to use visual social media part one: Instagram and Pinterest

Content How to use visual social media part one: Instagram and Pinterest

7y Rebecca Sentance

How to use visual social media part one: Instagram...

The web is becoming more and more visual, and nowhere more so than on social media, where some of the most influential platforms revolve around pictur...

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Better visual marketing in eight easy steps

Marketing Better visual marketing in eight easy steps

7y Tessa Wegert

Better visual marketing in eight easy steps

Understanding the value of a quality visual marketing strategy is essential for digital advertising success. Read More...

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How you can use social to reach consumers at micro moments

Marketing How you can use social to reach consumers at micro moments

7y Angie Pascale

How you can use social to reach consumers at micro...

Marketers can use social media to engage users and connect with consumers during brief, yet influential micro moments. Read More...

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Powerball math, Facebook, and how to build a proper social support site

Community Management Powerball math, Facebook, and how to build a proper social support site

7y Dave Evans

Powerball math, Facebook, and how to build a prope...

Brands engaging with consumers in customer support forums or on social platforms like Facebook must fact check all content before sharing in order to ...

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