When you imagine the sort of companies who are successfully taking to TikTok, one that sits in a 600-year-old industry such as publishing might not sp...
View articleA B2B marketing campaign in recent times is more capable of driving sales. We look at how AI and social media marketers together can enhance any B2B m...
View articleSmartly.io's VP of Global Marketing, Robert Rothschild, discusses how advertisers can connect with audiences across social for successful holiday camp...
View articleTikTok offers a new opportunity for brands. But according to their West Coast lead for global business solutions, realness and authenticity are what r...
View articleClickZ’s Social Media Masterclass webinar on the Dangers of Disjointed Social focused on how companies can 'join up' their organic and paid-for social...
View articleDespite everything you read and no matter what anyone else tells you, there’s really no secret to success for marketers on social media. Read More...
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Only a few days or so into the 2017 season, here are 10 different ways that Major League Baseball teams were using social media around Opening Day las...
View articleOn March 23, ClickZ Intelligence held the webinar ‘The State of Social 2017’ in association with Tracx. As part of the presentation, a huge number of ...
View articleEvery year, the average business spends thousands of dollars on Facebook ads but has little or nothing to show for it. If this is true for your busine...
View articleSocial media has changed the game in the hospitality industry. Most hotels use Instagram to visually engage their audience; some use Twitter for custo...
View articleThe difference between B2C social media marketers and those on the B2B side of the fence is like the difference between hard rock and classical music....
View articleSocial media has developed into an effective component of digital strategy, but measuring its performance is still a challenge. How will analytics aff...
View articleWhen it comes to customer care, social media offers a chance for your brand to shine. But as with any public forum, it can be risky. Here are three qu...
View articleEveryone wants to go viral on social media. But sometimes your brand ends up going viral for the wrong reasons. Read More...
View articleNational Geographic is known for its impressive visual content. How did it use it though to create a highly successful social presence? There are not ...
View articleLocal businesses may not have the same resources, budgets or social tools available to international retailers, yet somehow some of them manage to imp...
View articleFacebook advertising is becoming very useful, especially when you explore its potential and all its targeting options. Greg Gifford, Director of Searc...
View articleIn its effort to prove that it’s not dying, Twitter is casting a wide net. For example, it’s investing heavily in live sports streaming. B...
View articleDon’t look now, but the last bastion of social media for millennials, Generation Z and anyone else in their teens or early twenties has pretty much re...
View articleOur previously published guide to Facebook image sizes is well over two years-old and therefore long overdue for an update, and SO much has happened t...
View articleThe social network Ello, launched in March 2014, has often been seen as a no-go area for brands and businesses due to its uncompromising stance on adv...
View articleNo one can say that there aren’t many benefits of having a strong personal brand on social media. After all, your LinkedIn profile is where practical...
View articleVisual content in all its forms has become the driving trend online, as improvements in technology and bandwidth push the boundaries of what can be do...
View articleThe web is becoming more and more visual, and nowhere more so than on social media, where some of the most influential platforms revolve around pictur...
View articleUnderstanding the value of a quality visual marketing strategy is essential for digital advertising success. Read More...
View articleMarketers can use social media to engage users and connect with consumers during brief, yet influential micro moments. Read More...
View articleBrands engaging with consumers in customer support forums or on social platforms like Facebook must fact check all content before sharing in order to ...
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