Social media has developed into an effective component of digital strategy, but measuring its performance is still a challenge. How will analytics affect social media in 2017?
Social Media Smarts
When it comes to customer care, social media offers a chance for your brand to shine. But as with any public forum, it can be risky. Here are three quick tips to keep your customers happy.
Everyone wants to go viral on social media. But sometimes your brand ends up going viral for the wrong reasons.
National Geographic is known for its impressive visual content. How did it use it though to create a highly successful social presence? ... read more
Local businesses may not have the same resources, budgets or social tools available to international retailers, yet somehow some of them manage to impress ... read more
In its effort to prove that it’s not dying, Twitter is casting a wide net. For example, it’s investing heavily in live sports ... read more
Don’t look now, but the last bastion of social media for millennials, Generation Z and anyone else in their teens or early ... read more
Our previously published guide to Facebook image sizes is well over two years-old and therefore long overdue for an update, and SO ... read more
The social network Ello, launched in March 2014, has often been seen as a no-go area for brands and businesses due to ... read more