Every year, the average business spends thousands of dollars on Facebook ads but has little or nothing to show for it. If this is true for your business, what can you do about it?
Social Media Smarts
Social media has changed the game in the hospitality industry. Most hotels use Instagram to visually engage their audience; some use Twitter for customer service and social listening; but many completely fail at Facebook marketing.
The difference between B2C social media marketers and those on the B2B side of the fence is like the difference between hard rock and classical music.
Social media has developed into an effective component of digital strategy, but measuring its performance is still a challenge. How will analytics affect social media in 2017?
When it comes to customer care, social media offers a chance for your brand to shine. But as with any public forum, it can be risky. Here are three quick tips to keep your customers happy.
Everyone wants to go viral on social media. But sometimes your brand ends up going viral for the wrong reasons.
National Geographic is known for its impressive visual content. How did it use it though to create a highly successful social presence? ... read more
Local businesses may not have the same resources, budgets or social tools available to international retailers, yet somehow some of them manage to impress ... read more
In its effort to prove that it’s not dying, Twitter is casting a wide net. For example, it’s investing heavily in live sports ... read more