Social Media Smarts

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How National Geographic uses visual storytelling to stand out in social media

21 Sep 16 | Author | content marketing Social Social Media Social Media Smarts |

National Geographic is known for its impressive visual content. How did it use it though to create a highly successful social presence? ... read more

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Three small businesses rocking local social media marketing

19 Sep 16 | Author | Campaigns Local Social Social Media Social Media Smarts |

Local businesses may not have the same resources, budgets or social tools available to international retailers, yet somehow some of them manage to impress ... read more

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How to master Facebook advertising and targeting

08 Sep 16 | Author | Media Buying Social Social Commerce Social Media Social Media Smarts |

Facebook advertising is becoming very useful, especially when you explore its potential and all its targeting options. Greg Gifford, Director of Search and ... read more

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Twitter channels Snapchat filters with Promoted Stickers

18 Aug 16 | Author | Social Social Media Social Media Smarts |

In its effort to prove that it’s not dying, Twitter is casting a wide net. For example, it’s investing heavily in live sports ... read more

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Three reasons why Snapchat is such a big social media hit

04 Aug 16 | Author | Campaigns Social Social Media Social Media Smarts |

Don’t look now, but the last bastion of social media for millennials, Generation Z and anyone else in their teens or early ... read more

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Facebook image cheat sheet: maximum photo sizes for your branded page and ads

01 Aug 16 | Author | Social Social Media Social Media Smarts |

Our previously published guide to Facebook image sizes is well over two years-old and therefore long overdue for an update, and SO ... read more

A graphic with a bright yellow background and the SPOON magazine logo on the left and the Ello logo on the right, with an x in between them to demonstrate their collaboration.

How do businesses stand out on Ello’s ad-free network?

20 Apr 16 | Author | content marketing Social Media Social Media Smarts |

The social network Ello, launched in March 2014, has often been seen as a no-go area for brands and businesses due to ... read more

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10 ways a personal brand on social media helps the corporate brand behind it

24 Mar 16 | Author | More News Social Media Social Media Smarts |

No one can say that there aren’t many benefits of having a strong personal brand on social media. After all, your LinkedIn ... read more

A set of seven logos from social media or web platforms, rendered in a watercolour style in shades of pink and green. The logos featured, from left to right, are: Pinterest, Flickr, Facebook, Twitter, Etsy, Instagram and a generic message/email icon.

How to use visual social media. Part two: Tumblr and Snapchat

10 Mar 16 | Author | content marketing Mobile Social Social Media Social Media Smarts Videos |

Visual content in all its forms has become the driving trend online, as improvements in technology and bandwidth push the boundaries of ... read more

A striking graphic with seven blocks of paint, one for each colour of the rainbow, against a dark background with the logos of online platforms on the front face of each. Red is Pinterest, orange is Blogger, yellow is an RSS feed icon, green is a speech bubble - possibly iMessage - light blue is Twitter, dark blue is Facebook, and purple is Yahoo.

How to use visual social media part one: Instagram and Pinterest

09 Mar 16 | Author | content marketing Mobile Social Social Media Social Media Smarts Video |

The web is becoming more and more visual, and nowhere more so than on social media, where some of the most influential ... read more

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