As the "world's largest professional network," LinkedIn is designed to help increase brand awareness. Here is how you can use its groups feature to increase engagement with targeted audiences.
Social Media Smarts
Here are 10 examples of large B2B companies that are increasing their brand's awareness by cleverly leveraging social media platforms such as Twitter, Facebook, and Instagram.
Today, social platforms are essential to digital marketing strategy. These insights can help you organize an effective plan to prepare your social media marketing budget for next year.
These four solutions counter common challenges - lack of resources, engagement and revenue, and siloed channel strategies - that arise while cultivating strategy for marketing on social media.
Here is how three current social media platforms - Snapchat, Pinterest, and Twitter - are actively trying to surpass the initial expectations of their original trajectories.
Social media's evolution as a pillar of marketing strategy requires social influencers to produce compelling content. Here are ways to design a dynamic social influencer campaign.
Facebook's Arrow Guo offers these tips to SMBs developing mobile-first social media pages.
Through social listening, and ligning customer service with marketing, and digital experiences with products, brands like Mattel and Warby Parker have mastered social analytics.
Clever new ads from Hotels.com feature subtitles and an ASL interpreter. Meant to be watched without sound, the ads acknowledge the default silence of Facebook's news feed videos.
Brands need to be "always on" to profit from the changing ways people consume content, writes LinkedIn's Nellie Chan.