Part of Facebook's strategy for increasing ad revenue includes updating and adding certain features that are especially appealing to small and medium-sized businesses.
Social Media Smarts
Here's how you can use Google Analytics to come up with interesting and relevant discussion topics that will resonate with your target audience on social media.
Though still relatively new to the marketing sphere, social media has undergone many incarnations. As a communication tool, what is its true branding value and purpose?
Social media is now considered a vital asset to campaign strategy. Brands need to recognize that these communication platforms aren't passing fads; they are staples of modern marketing.
Since platforms like Facebook and Twitter are considered critical assets to modern campaign strategy, marketers can use these tactics to effectively track and measure social ROI.
Thanks to the advent of social media, it's never too late to launch time-sensitive holiday campaigns. Here's how you can use Twitter to engage with consumers right before Halloween.
As the "world's largest professional network," LinkedIn is designed to help increase brand awareness. Here is how you can use its groups feature to increase engagement with targeted audiences.
Here are 10 examples of large B2B companies that are increasing their brand's awareness by cleverly leveraging social media platforms such as Twitter, Facebook, and Instagram.
Today, social platforms are essential to digital marketing strategy. These insights can help you organize an effective plan to prepare your social media marketing budget for next year.
These four solutions counter common challenges - lack of resources, engagement and revenue, and siloed channel strategies - that arise while cultivating strategy for marketing on social media.