Keep your eyes and ears open to social network news, as there are social PPC opportunities everywhere... and they will only grow in 2014! Read More...
View articleBeyonce's surprise visual album dominated social chatter and iTunes sales over the weekend, becoming a major hit - and it all started on Instagram. Re...
View articleColumnist Krista Neher shares tips and predictions for social media marketers hoping to improve their game in 2014. What's hot in social... and what's...
View articleInstant messenger, email, text message and other private sharing accounts for 69 percent of all online sharing, yet it's not trackable. What's a brand...
View articleNiche networks run the gamut from celebrity fan sites to industry-specific business networks to philanthropic groups; the nexus of these communities i...
View articleThat said, which brands seem to "get" marketing on Twitter and what can we learn from them? Columnist Roger Katz takes a look as marketers prepare for...
View articleIn social, getting the first click is the easy part. Maturing that initial interest into meaningful engagement is tough, but valuable. See how Twitter...
View articleHere are a few nuggets harvested from the B2B lead generation panel at SES Chicago, courtesy of Michelle Killibrew, program director, strategy & s...
View articleB2B marketers need to pay attention to Twitter Lead Gen Cards. Here are four things you need to know about how to succeed with them. Read More...
View articleOur focus in producing content should be, first and foremost, what benefits the needs and desires of our audience. When that happens, content becomes ...
View articleBuffer, the popular social sharing platform, was the victim of a spam hack Saturday afternoon. With an all-hands approach and a strong company culture...
View articleIntegrating social into every marketing campaign you run can move you from a company-to-buyer marketing model to a peer-to-peer influence model. This ...
View articleAre marketers applying gamification in their brand campaigns using it well? Read More...
View articleBlogging offers marketers multiple business benefits, not the least of which are SEO benefits and the ability to attract media attention. See how blog...
View articleAs TV networks and programs invest more in second screen apps and social TV to leverage the increase in mobile device and tablet usage, there’s much t...
View articleIndie film distributor, Magnolia Pictures, turned to Facebook advertising to raise awareness and drive sales. Facebook's Optimized CPM tool helped Mag...
View articlePortent Interactive's Elizabeth Marsten shares the definitive guide to social PPC for marketers. Read More...
View articleSixty-seven percent of top brands are now using Instagram, which they see as a great platform for reaching new, younger, tech-aware audiences. Here ar...
View articleIt’s one of the most maddening conundrums of social marketing: “I have great content. I’m promoting it. But no one clicks through to...
View articleThere's a lot more to successful social promotions than getting a Like. Learn how to make your holiday campaigns more likeable and shareable to travel...
View articleThese three instances of online experience creation stand out. Plus, a fourth customer experience tip may surprise you. Read More...
View articleHow are you leveraging the power that exists when you make a human connection? Read More...
View articleWhat does it mean for brands marketing on Facebook? Read More...
View articleThree things you need to know: where to go, what to do, and how to connect. Read More...
View articlePinterest is a great place for brands to explore how their products might be used in people's lifestyles, or how their ethos can be summed up in image...
View articleFour industry leaders offer insight and advice to enable any brand to attempt curation mastery with greater confidence and skill. Read More...
View articleThere's never been a more important time to invest in the mobile consumer and study the mobile consumer's journey, both on Facebook and throughout a b...
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