In the end, a brand's social presence flourishes most when its cadence and content are driven by genuine interests and insights, not mandates or routi...
View articleFor the savvy brand, developing networks of advocate influencers is the way forward to real, genuine, long-term marketing success. Read More...
View articleBrands that empower their employees to become advocates exponentially increase their reach on social by expanding their presence throughout their empl...
View articleTargeting content both on- and off-site based on LinkedIn personas opens up a rich new world of content marketing opportunity. Read More...
View articleThis revolution isn't being televised, but it is being captured, filtered, and shared - six and 15 seconds at a time. Read More...
View articleUsers can search cities by keyword so they can discover (or avoid) certain areas they live in or would like to visit. Read More...
View articleIn a move to broaden its social presence, Alamo Rent A Car has launched a campaign timed for the start of the vacation season focused around a series ...
View articleThe potential to learn about attitudes, opinions, and how information is being received will allow marketers to learn more about tailoring their messa...
View articleBecoming a great social marketer requires the perseverance to go beyond easy metrics, the relentlessness to uncover the value social delivers to your ...
View articleWhy LinkedIn's "homestead" is a wide open field for savvy B2B content marketers. Read More...
View articleThrough a series of videos and accompanying Facebook app, BBDO and AT&T show us exactly what's going through the minds of our pets when we're not at h...
View articleWhy so many fail and the three "A's" of mature social strategies to succeed today. Read More...
View articleSocial devotion is on the rise among brands. In Q1 2013, Nike dominated the top 10 companies in the United States, thanks to avid tweeting among four ...
View articleJust because the social fanbase is hanging out in different places, doesn't mean brands can't build effective campaign bridges between those fragmente...
View articleThe campaign will see Dunkin' Donuts engage consumers through a Vine-based contest. Read More...
View articleYour success in social media hinges on the psychology of a social user and what motivates her action (or inaction). Read More...
View articleLinkedIn wants to become a content publishing platform. Will this transformation destroy its value to advertisers and turn it into a Facebook clone? R...
View articleMonthly active use on mobile devices climbed to 751 million, marking a 54 percent increase from the year-ago period, as Facebook's total monthly activ...
View articleTumblr and Oxygen will start to work together to bring user-made GIFs to its programming in real time. The move is aimed to further enhance the connec...
View articleWill the return of General Motor's advertising dollars to Facebook see some innovative community building by this marketing giant? Read More...
View articleTwitter has unveiled a keyword targeting system to give marketers the ability to target users based on the words they tweet. Market participants belie...
View articleJust as parts of our individual personalities can evolve, brands can introduce experiences that reveal more of what they're passionate about, without ...
View articleWith Home, Facebook could immediately increase the amount of time its mobile users spend on its network by almost tenfold. Read More...
View articleHow four pairs of flashy shoes proved why successful social media campaigns are no accident. Read More...
View articleIn late March, the HRC called on its Facebook friends to show support for same-sex marriage by updating their profile picture to a red HRC logo. Read ...
View articleWhat's the reason for this marriage between TV and search? Read More...
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