Snapchat is turning into a very appealing platform for brands, while the engagement of its users keep increasing. How did it become ... read more
How do you launch a brand that seems like a longshot? The same way you score on social: with sincerity, according to Chobani CMO Peter McGuinness.
From Lowe's to Chanel to Dollar Shave Club, here are nine retail brands we commend for their Instagram feeds.
There is an increasing number of people heading to social media to contact an airline brand, either to ask a question, make ... read more
Despite its die-hard loyal user base, Twitter has been doing nothing but rubbing its fans up the wrong way for the last ... read more
Every fitness brand has a different marketing approach, depending on its status, its goals and its audience, and there’s an interesting comparison ... read more
Hong Kong's Rugby Sevens kicks off next week and the highly sought after tickets are generating a buzz on social media for the event's sponsors.
I came across a tweet the other day from a follower giving a +K to another user, which serves as a reward ... read more
Will Instagram’s new algorithm mean the death of organic reach for your brand? Not necessarily. Here’s how you use the update to your advantage.