Snapchat has been something of a mystery to marketers over the last year. But with fresh features, an engaged audience and new advertising capabilitie...
View articleThe vast majority of brands are familiar with how to use social media mainstays like Facebook, Twitter and Instagram. But each of these social network...
View articleSnapchat recently announced the launch of Snap Map, a new feature that could become very useful among brands looking for new ways to benefit from loca...
View articleThe rise of social media has opened up new opportunities for brands to explore a new method of communicating with their customers. Mary Meeker's Inter...
View articleClickZ’s Social Media Masterclass webinar on the Dangers of Disjointed Social focused on how companies can 'join up' their organic and paid-for social...
View articleWhat’s the best way to measure Return on Investment when planning social media campaigns? How can you justify the time and the budget spent on them? R...
View articleAugmented reality has been given new life in the past few years as an innovative technology that could transform social media as we know it. The lates...
View articleKeeping several social media platforms populated with fresh, unique content every day of the week is no easy task. Luckily, there are a number of easy...
View articleDespite everything you read and no matter what anyone else tells you, there’s really no secret to success for marketers on social media. Read More...
View articleClickZ Intelligence presented The State of Digital Advertising 2017 webinar on 27 April 2017 in partnership with Marin Software. What are the challeng...
View articleAs well as being the world largest social network, Facebook is a powerful marketing platform for brands, and its latest features make it even more app...
View articleWhile digital platforms and their advertisers grapple with digital video challenges, one savvy retailer found a way to capitalize on what would become...
View articleWe all know that Facebook is a viable source of huge amounts of mobile traffic with relatively cheap CPCs). It’s too good an opportunity to ignore in ...
View articleFor years now, brands have heard that augmented reality (AR) is one of the next big things, but there's a strong argument to be made that it hasn't qu...
View articleOnly a few days or so into the 2017 season, here are 10 different ways that Major League Baseball teams were using social media around Opening Day las...
View articleWhen Facebook purchased Instagram for $1 billion in 2012, skeptics questioned whether the world's largest social network would ever recoup its investm...
View articleB2B marketers will soon have a new best friend in LinkedIn, as the professional social network is set to launch a number of powerful new ad targeting ...
View articleFacebook Canvas has been with us for just over a year and, whilst there are many brands that have made it work, there are others who have struggled wi...
View articleUsers almost universally dislike pre-roll video ads, but in an effort to bolster its advertising revenue, Twitter this week announced that it will exp...
View articleMany companies use SMS, email and push notifications to deliver updates to customers and stakeholders, and such notifications are especially important...
View articleEvery year, the average business spends thousands of dollars on Facebook ads but has little or nothing to show for it. If this is true for your busine...
View articleTwitter's own statistics say that videos are six times more likely to be retweeted than photos, and three times more likely than GIFs. But what is it ...
View articleSnapchat started as a simple messaging app that made the idea of ephemeral messages into a trend among social platforms. Read More...
View articleSocial media has changed the game in the hospitality industry. Most hotels use Instagram to visually engage their audience; some use Twitter for custo...
View articleSocial media, as an advertising channel, is relatively young compared to mainstays of the online advertising world like display and search marketing. ...
View articlePreviously available exclusively to some of its biggest ad clients, Facebook will soon make Advanced Measurement available to all advertisers through ...
View articleFacebook advertising has come a long way in the past few years, and it provides a highly profitable way for brands either to engage an existing audien...
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