Eight reasons to include Snapchat in your marketing strategy

Social Eight reasons to include Snapchat in your marketing strategy

4y Tereza Litsa

Eight reasons to include Snapchat in your marketin...

Snapchat has been something of a mystery to marketers over the last year. But with fresh features, an engaged audience and new advertising capabilitie...

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Which social media networking sites should brands keep an eye on?

Social Which social media networking sites should brands keep an eye on?

4y Tereza Litsa

Which social media networking sites should brands ...

The vast majority of brands are familiar with how to use social media mainstays like Facebook, Twitter and Instagram. But each of these social network...

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How Snap Map brings Snapchat closer to location marketing

Local How Snap Map brings Snapchat closer to location marketing

4y Tereza Litsa

How Snap Map brings Snapchat closer to location ma...

Snapchat recently announced the launch of Snap Map, a new feature that could become very useful among brands looking for new ways to benefit from loca...

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Meeker's Internet Trends Report: How social media affects customer support

Social Meeker's Internet Trends Report: How social media affects customer support

4y Tereza Litsa

Meeker's Internet Trends Report: How social media ...

The rise of social media has opened up new opportunities for brands to explore a new method of communicating with their customers. Mary Meeker's Inter...

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Four lessons for creating a joined-up social strategy

Social Integration Four lessons for creating a joined-up social strategy

4y Linus Gregoriadis

Four lessons for creating a joined-up social strat...

ClickZ’s Social Media Masterclass webinar on the Dangers of Disjointed Social focused on how companies can 'join up' their organic and paid-for social...

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How to measure the ROI of social media campaigns

Analytics How to measure the ROI of social media campaigns

4y Tereza Litsa

How to measure the ROI of social media campaigns

What’s the best way to measure Return on Investment when planning social media campaigns? How can you justify the time and the budget spent on them? R...

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What augmented reality means for the future of Instagram

AR & VR What augmented reality means for the future of Instagram

4y Tereza Litsa

What augmented reality means for the future of Ins...

Augmented reality has been given new life in the past few years as an innovative technology that could transform social media as we know it. The lates...

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10 indispensable online tools for managing your social presence

Social 10 indispensable online tools for managing your social presence

4y Chris Camps

10 indispensable online tools for managing your so...

Keeping several social media platforms populated with fresh, unique content every day of the week is no easy task. Luckily, there are a number of easy...

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Five universal principles of social media engagement for businesses

Community Management Five universal principles of social media engagement for businesses

4y Bob Cargill

Five universal principles of social media engageme...

Despite everything you read and no matter what anyone else tells you, there’s really no secret to success for marketers on social media. Read More...

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Attribution, integration and replication: The challenges facing advertisers in the digital age

Digital Advertising Attribution, integration and replication: The challenges facing advertisers in the digital age

4y Andrew Warren-Payne

Attribution, integration and replication: The chal...

ClickZ Intelligence presented The State of Digital Advertising 2017 webinar on 27 April 2017 in partnership with Marin Software. What are the challeng...

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The best Facebook marketing strategies for 2017

Social The best Facebook marketing strategies for 2017

4y Tereza Litsa

The best Facebook marketing strategies for 2017

As well as being the world largest social network, Facebook is a powerful marketing platform for brands, and its latest features make it even more app...

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How Toys 'R' Us capitalized on a timely sponsorship of a live giraffe cam

Campaigns How Toys 'R' Us capitalized on a timely sponsorship of a live giraffe cam

4y Al Roberts

How Toys 'R' Us capitalized on a timely sponsorshi...

While digital platforms and their advertisers grapple with digital video challenges, one savvy retailer found a way to capitalize on what would become...

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How to use Facebook mobile ads as an "interest indicator" to drive conversions

Display Advertising How to use Facebook mobile ads as an "interest indicator" to drive conversions

4y Sana Ansari

How to use Facebook mobile ads as an "interest ind...

We all know that Facebook is a viable source of huge amounts of mobile traffic with relatively cheap CPCs). It’s too good an opportunity to ignore in ...

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What Facebook's big bet on AR means for brands

Mobile What Facebook's big bet on AR means for brands

4y Al Roberts

What Facebook's big bet on AR means for brands

For years now, brands have heard that augmented reality (AR) is one of the next big things, but there's a strong argument to be made that it hasn't qu...

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10 ways Major League Baseball teams win on social media

Social Media 10 ways Major League Baseball teams win on social media

4y Bob Cargill

10 ways Major League Baseball teams win on social ...

Only a few days or so into the 2017 season, here are 10 different ways that Major League Baseball teams were using social media around Opening Day las...

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Will Instagram crack the local commerce code?

Local Will Instagram crack the local commerce code?

4y Al Roberts

Will Instagram crack the local commerce code?

When Facebook purchased Instagram for $1 billion in 2012, skeptics questioned whether the world's largest social network would ever recoup its investm...

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LinkedIn to offer retargeting, email targeting later this year

Display Advertising LinkedIn to offer retargeting, email targeting later this year

4y Al Roberts

LinkedIn to offer retargeting, email targeting lat...

B2B marketers will soon have a new best friend in LinkedIn, as the professional social network is set to launch a number of powerful new ad targeting ...

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6 critical steps to succeeding with Facebook Canvas

Insights 6 critical steps to succeeding with Facebook Canvas

4y Will Conboy

6 critical steps to succeeding with Facebook Canva...

Facebook Canvas has been with us for just over a year and, whilst there are many brands that have made it work, there are others who have struggled wi...

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Twitter introduces pre-roll ads for Periscope

Social Media Twitter introduces pre-roll ads for Periscope

4y Al Roberts

Twitter introduces pre-roll ads for Periscope

Users almost universally dislike pre-roll video ads, but in an effort to bolster its advertising revenue, Twitter this week announced that it will exp...

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Is Facebook Messenger a viable alternative to SMS, email and push notifications?

Email Is Facebook Messenger a viable alternative to SMS, email and push notifications?

4y Al Roberts

Is Facebook Messenger a viable alternative to SMS,...

Many companies use SMS, email and push notifications to deliver updates to customers and stakeholders, and such notifications are especially important...

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Optimizing Facebook ads for success and better ROI in 2017

Display Advertising Optimizing Facebook ads for success and better ROI in 2017

4y Eimantas Balciunas

Optimizing Facebook ads for success and better ROI...

Every year, the average business spends thousands of dollars on Facebook ads but has little or nothing to show for it. If this is true for your busine...

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What makes videos effective on Twitter?

Social What makes videos effective on Twitter?

4y Tereza Litsa

What makes videos effective on Twitter?

Twitter's own statistics say that videos are six times more likely to be retweeted than photos, and three times more likely than GIFs. But what is it ...

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Snapchat is not just about millennials anymore. What should we expect?

Social Snapchat is not just about millennials anymore. What should we expect?

4y Tereza Litsa

Snapchat is not just about millennials anymore. Wh...

Snapchat started as a simple messaging app that made the idea of ephemeral messages into a trend among social platforms. Read More...

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5 things hotels are doing wrong on Facebook

Content Marketing 5 things hotels are doing wrong on Facebook

4y Eimantas Balciunas

5 things hotels are doing wrong on Facebook

Social media has changed the game in the hospitality industry. Most hotels use Instagram to visually engage their audience; some use Twitter for custo...

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What can advertising spend tell us about the future of social networks?

Ad Industry Metrics What can advertising spend tell us about the future of social networks?

4y Rebecca Sentance

What can advertising spend tell us about the futur...

Social media, as an advertising channel, is relatively young compared to mainstays of the online advertising world like display and search marketing. ...

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Facebook Advanced Measurement will let advertisers compare Facebook ad performance

Display Advertising Facebook Advanced Measurement will let advertisers compare Facebook ad performance

4y Al Roberts

Facebook Advanced Measurement will let advertisers...

Previously available exclusively to some of its biggest ad clients, Facebook will soon make Advanced Measurement available to all advertisers through ...

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Breaking down the Facebook auction: How to manage rising CPMs and deliver sales

Actionable Analysis Breaking down the Facebook auction: How to manage rising CPMs and deliver sales

4y Clark Boyd

Breaking down the Facebook auction: How to manage ...

Facebook advertising has come a long way in the past few years, and it provides a highly profitable way for brands either to engage an existing audien...

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