Three small businesses rocking local social media marketing
Local businesses may not have the same resources, budgets or social tools available to international retailers, yet somehow some of them manage to impress ... read more
Social Media
Snapchat adds Facebook-like audience targeting
Facebook Custom and Lookalike Audiences are two of the most powerful tools in a social media marketer’s tool kit, and it’s no ... read more
Twitter adds new customer service features
Social media has become an increasingly important channel for customer service over the years, and Twitter in particular is one of the social ... read more
Ello meets ecommerce: Ello launches ‘Buy’ and ‘Hire Me’ buttons
Remember Ello? The social network formerly known as the ‘anti-Facebook’ has developed into a compelling platform for visual social media, and now ... read more
Long-form and live video delivers higher ad completion rates
Publishers are scrambling to produce more digital video content to meet advertiser demand for video ad inventory, and some are even turning to ... read more
A comprehensive guide to advertising on Facebook
Social media introduced a brand new world of advertising to brands and many have benefitted from this affordable and highly targeted solution. Facebook is the ... read more
Beyond Facebook: social media marketing opportunities in China and Japan
Twitter and Facebook are becoming more popular in Asia, but marketers operating in the region need to be aware of the many other made-for-Asia social media platforms.
The rise of Facebook Reactions and how brands can use them creatively
As Facebook reactions see an increased use lately, it’s time for brands to use them more creatively for sentiment analysis. It’s been less than a ... read more
How to master Facebook advertising and targeting
Facebook advertising is becoming very useful, especially when you explore its potential and all its targeting options. Greg Gifford, Director of Search and ... read more
What will make your social audience click (if it’s not clickbait)?
Facebook is cracking down on clickbait. Again. So what will make your social media audience click now? As kids we would be excited ... read more
