LinkedIn to offer retargeting, email targeting later this year
B2B marketers will soon have a new best friend in LinkedIn, as the professional social network is set to launch a number of powerful new ad targeting options later this year.
Social Media
6 critical steps to succeeding with Facebook Canvas
Facebook Canvas has been with us for just over a year and, whilst there are many brands that have made it work, there are others who have struggled with the new medium. What can we learn from both as we look to really make the most of Facebook’s flagship ad model?
Twitter introduces pre-roll ads for Periscope
Users almost universally dislike pre-roll video ads, but in an effort to bolster its advertising revenue, Twitter this week announced that it will expand its pre-roll video ad product to live and replay Periscope streams.
Is Facebook Messenger a viable alternative to SMS, email and push notifications?
Many companies use SMS, email and push notifications to deliver updates to customers and stakeholders, and such notifications are especially important to publishers ... read more
Optimizing Facebook ads for success and better ROI in 2017
Every year, the average business spends thousands of dollars on Facebook ads but has little or nothing to show for it. If this is true for your business, what can you do about it?
What makes videos effective on Twitter?
Twitter's own statistics say that videos are six times more likely to be retweeted than photos, and three times more likely than GIFs. But what is it that makes video on Twitter so effective?
Snapchat is not just about millennials anymore. What should we expect?
Snapchat started as a simple messaging app that made the idea of ephemeral messages into a trend among social platforms.
5 things hotels are doing wrong on Facebook
Social media has changed the game in the hospitality industry. Most hotels use Instagram to visually engage their audience; some use Twitter for customer service and social listening; but many completely fail at Facebook marketing.
What can advertising spend tell us about the future of social networks?
Social media, as an advertising channel, is relatively young compared to mainstays of the online advertising world like display and search marketing.
Facebook Advanced Measurement will let advertisers compare Facebook ad performance
Previously available exclusively to some of its biggest ad clients, Facebook will soon make Advanced Measurement available to all advertisers through the Facebook Business Manager interface that advertisers use to manage their ad accounts.
