Augmented reality has been given new life in the past few years as an innovative technology that could transform social media as we know it. The latest of these is Instagram, which has just jumped onto the augmented reality bandwagon. What could this mean for the future of Instagram, and how can marketers benefit?
Keeping several social media platforms populated with fresh, unique content every day of the week is no easy task. Luckily, there are a number of easy-access online tools that are designed to help you organize and manage every aspect of your brand's social presence.
Despite everything you read and no matter what anyone else tells you, there’s really no secret to success for marketers on social media.
ClickZ Intelligence presented The State of Digital Advertising 2017 webinar on 27 April 2017 in partnership with Marin Software. What are the challenges currently facing advertisers, and how can these challenges be overcome?
As well as being the world largest social network, Facebook is a powerful marketing platform for brands, and its latest features make ... read more
While digital platforms and their advertisers grapple with digital video challenges, one savvy retailer found a way to capitalize on what would become the second most live-viewed channel in YouTube's history.
We all know that Facebook is a viable source of huge amounts of mobile traffic with relatively cheap CPCs). It’s too good an opportunity to ignore in today’s digital landscape - even if your mobile landing-page experience isn’t up to snuff.
For years now, brands have heard that augmented reality (AR) is one of the next big things, but there's a strong argument to be made that it hasn't quite lived up to the hype. Facebook CEO Mark Zuckerberg, however, believes that AR is a big part of the future.
Only a few days or so into the 2017 season, here are 10 different ways that Major League Baseball teams were using social media around Opening Day last week, and what brands of all shapes and sizes can learn from these teams.
When Facebook purchased Instagram for $1 billion in 2012, skeptics questioned whether the world's largest social network would ever recoup its investment in the fast-growing but still-unmonetized photo sharing app.
According to IHS, there were 15.4 billion connected devices in 2015, with the number expected to grow to 30.7 billion in 2020 and 75.4 billion in 2025. How can content marketers prepare for the rise of the Internet of Things, and the way that it will change how we create and consume content?
Understanding the customer journey is essential when you want to attribute accurately and effectively optimize your website. That requires in-depth analysis of customer data. Luckily, there are a range of tools that can help you.
Big data brings endless opportunities for the travel industry, but this ever-changing field also brings with it many challenges. With customers creating valuable data at every stage of their journey, how can travel companies do more to collect and connect these data points to improve the customer experience?
